Founding PMM — GenAI Studio for AI‑Driven Cinema

Prime Video & Amazon MGM Studios; Culver City (CA); On-site; USD 143,000 - 193,000; Full time

Job summary

Amazon.com Services LLC is seeking a founding Principal Product Marketing Manager for AI Studios, a GenAI-enabled content creation platform built within Prime Video and Amazon MGM Studios. You will own positioning, narrative, and GTM strategy to shape how professionals in animation, live action, and VFX perceive and engage with the platform across AWS and the broader industry.

You will craft the market narrative, drive awareness and demand, and lead a cross‑functional team to scale the marketing

Qualifications

• 6+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross‑functional marketing programs.
• Experience leading go‑to‑market for consumer software or hardware product launches.
• Experience prior success in driving execution of large‑scale project plans with multiple teams in support of business goals.

Responsibilities

• Define and own the product marketing strategy for the platform and long‑term impact on brand perception.
• Own platform positioning and value proposition for messaging and GTM narratives.
• Track differentiators and evolving market story; adapt as landscape changes.
• Synthesize competitive intelligence, customer needs, and industry trends into a coherent marketing strategy.
• Build narrative assets for executive, artist/creative, and technical audiences and keep them current.
• Drive awareness and demand across Amazon groups, shaping a durable pipeline.
• Equip senior leaders with framing and visuals to carry the story in high‑stakes rooms.
• Collaborate with BD and GTM teams to position for customer segments over time.
• Scale product marketing through partnerships and cross‑functional teams.

Skills

Marketing leadership

Data-driven

Excel/Tableau

Communicating results

Cross-functional programs

Go-to-market

Project execution

Tools

Excel

Tableau

Job description

Amazon.com Services LLC is seeking a founding Principal Product Marketing Manager for AI Studios, a GenAI-enabled content creation platform built within Prime Video and Amazon MGM Studios. You will own positioning, narrative, and GTM strategy to shape how professionals in animation, live action, and VFX perceive and engage with the platform across AWS and the broader industry.

You will craft the market narrative, drive awareness and demand, and lead a cross‑functional team to scale the marketing