Founding PMM, GenAI Creator Studio

Socket.dev; Culver City, Northern (CA, KY); Hybrid; USD 143,000 - 193,000; Full time

Job summary

Amazon’s AI Studios seeks a founding Product Marketing Manager to own the GenAI-enabled content-creation platform. You’ll craft positioning, messaging, and go-to-market strategy, building a scalable marketing function from the ground up across Prime Video, MGM Studios, AWS, and the broader creative industry.

You’ll lead cross-functional programs, balance strategic trade-offs, and collaborate with product, engineering, and creative teams to ensure the platform resonates with professional

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals

Responsibilities

• Own the platform's core positioning and value proposition — the messaging and go-to-market narrative that define what it is, who it's for, and why it matters
• Own competitive differentiation: track a fast-moving landscape and evolve the story as the market changes
• Aggregate signals into a coherent marketing strategy and point of view
• Build the definitive narrative and asset portfolio for distinct audiences
• Drive awareness and demand across internal Amazon units, converting interest into pipeline
• Represent the platform credibly in high-stakes rooms for leadership framing
• Partner with Business Development and GTM teams to shape positioning for customer segments
• Create scalable mechanisms for product marketing growth across partners and teams
• Collaborate with Product, UX, Eng, Applied Science, and Creative teams to inform direction

Skills

Marketing leadership

Data-driven marketing

Excel/Tableau

Executive communication

Cross-functional programs

Go-to-market leadership

Program management

Tools

Excel

Tableau

Job description

Amazon’s AI Studios seeks a founding Product Marketing Manager to own the GenAI-enabled content-creation platform. You’ll craft positioning, messaging, and go-to-market strategy, building a scalable marketing function from the ground up across Prime Video, MGM Studios, AWS, and the broader creative industry.

You’ll lead cross-functional programs, balance strategic trade-offs, and collaborate with product, engineering, and creative teams to ensure the platform resonates with professional