Founding PMM, GenAI Studio Content Platform

Amazon; Austin, Northern (TX, KY); Hybrid; USD 143,000 - 193,000; Full time

Job summary

Amazon's AI Studios team seeks a founding Product Marketing Manager to own how the industry understands our GenAI-enabled creative platform built for professional creators.

You will shape positioning, go-to-market strategy, and coordinate with Prime Video, MGM Studios, AWS, and the broader creative ecosystem to build awareness and demand. This role requires credibility with creators, filmmakers, and executives and the ability to lead cross-functional programs end-to-end.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience driving execution of large-scale project plans with multiple teams in support of business goals.

Responsibilities

• Own the platform's core positioning and value proposition — the messaging and go-to-market narrative that define what it is, who it's for, and why it matters.
• Own competitive differentiation: track a fast-moving landscape, articulate where we lead and where we are heading, and evolve the story as the market and our capabilities change.
• Aggregate and synthesize signals — competitive intelligence, customer and creator needs, industry and model trends — into a coherent marketing strategy and point of view that others build on.
• Build the definitive narrative and asset portfolio, versioned for distinct audiences (executive, artist and creative, technical and model-focused) and kept current with our latest capabilities.
• Drive awareness and demand across internal Amazon (Prime Video, Amazon MGM Studios, AWS, AGI, etc.), converting broad interest into a durable pipeline of engagement.
• Represent the platform credibly in high-stakes rooms — and equip senior leaders with the framing, competitive answers, and visual aids they need to carry the story themselves.
• Partner with Business Development and go-to-market teams to shape how the platform is positioned for the customer segments it serves over time.
• Create the mechanisms that let product marketing scale as the function grows, force-multiplying your impact through creative partners and the broader team rather than producing everything yourself.
• Collaborate closely with your cross-functional counterparts, including Product Management, UX Design, Engineering, Applied Science, and Creative teams to understand and inform the direction of our product suite.

Skills

Marketing leadership

Data-driven decision making

Excel/Tableau

Presenting to senior leadership

Cross-functional collaboration

Go-to-market (consumer software/hw)

Project management

AI content creation tools

Tools

Excel

Tableau

Job description

Amazon's AI Studios team seeks a founding Product Marketing Manager to own how the industry understands our GenAI-enabled creative platform built for professional creators.

You will shape positioning, go-to-market strategy, and coordinate with Prime Video, MGM Studios, AWS, and the broader creative ecosystem to build awareness and demand. This role requires credibility with creators, filmmakers, and executives and the ability to lead cross-functional programs end-to-end.