Principal PMM, Ads Marketing - Strategy & GTM Leader

Amazon Inc.; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Amazon Ads is seeking a strategic and customer-obsessed Product Marketing Manager to join our Ads Product Marketing team. You will bridge product development and go-to-market execution, translating complex advertising solutions into compelling narratives that resonate with advertisers and drive adoption at scale.

You’ll partner with Product Management, Go-to-Market, and cross-functional stakeholders to shape strategy through deep customer insights and competitive intelligence.

Responsibilities

• Collaborate with Product Managers to align on research priorities for the product roadmap.
• Conduct in-depth research and competitive analysis to identify opportunities.
• Communicate the product vision to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement.
• Partner with Product Managers to prioritize customer feedback, support Alpha/Beta testing, and refine the strategic roadmap.
• Align GTM strategy to the product roadmap, translate complex product information into simple language, and gather post-launch feedback to inform future iterations.
• Develop single-source-of-truth documentation for positioning, messaging, product availability, best practices, implementation guides, and FAQs.

Job description

Amazon Ads is seeking a strategic and customer-obsessed Product Marketing Manager to join our Ads Product Marketing team. You will bridge product development and go-to-market execution, translating complex advertising solutions into compelling narratives that resonate with advertisers and drive adoption at scale.

You’ll partner with Product Management, Go-to-Market, and cross-functional stakeholders to shape strategy through deep customer insights and competitive intelligence.