Senior PMM: Ads Signals & Identity — Growth & Adoption

Amazon; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Amazon Ads plays a central role in delivering measurable outcomes for brands, agencies, and publishers. The Product Marketing Manager will bridge product development and market success, using customer insights to shape strategy and drive adoption across the ads portfolio.

The role emphasizes collaboration with multiple teams to craft positioning, messaging, and go-to-market plans while maintaining clear documentation and readiness for launches.

Responsibilities

• Conduct comprehensive market research, customer interviews, analyst inquiries, and competitive analysis to identify market opportunities and inform product direction
• Partner with Product Managers to align customer research priorities with product roadmap development
• Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
• Drive evidence-based decision making through customer insights and market intelligence
• Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
• Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
• Lead the development of product positioning, messaging, and strategic narrative
• Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs
• Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Legal, Science, and Training teams
• Drive stakeholder alignment through regular engagement and clear communication of product vision
• Support effective Alpha/Beta testing programs, launch readiness preparation, and gather post-launch feedback

Job description

Amazon Ads plays a central role in delivering measurable outcomes for brands, agencies, and publishers. The Product Marketing Manager will bridge product development and market success, using customer insights to shape strategy and drive adoption across the ads portfolio.

The role emphasizes collaboration with multiple teams to craft positioning, messaging, and go-to-market plans while maintaining clear documentation and readiness for launches.