Principal PM, Buyer Experience & AI

G2; United States; Remote; USD 180,000 - 260,000; Full time

Job summary

G2 is seeking a Principal Product Manager, Buyer Products, to own the buyer experience across G2.com, G2.ai, and related properties. You will operate with a GM mindset, turning anonymous traffic into known returning buyers and turning buyers into high-quality demand in a leading B2B software marketplace.

This senior IC role requires setting strategy with Engineering and Design, shipping end-to-end, and elevating PMs around you to raise the bar on product excellence.

Qualifications

• 10+ years of product management experience with lead-level ownership of a major consumer-facing product.
• B2B SaaS experience with buyer research, evaluation, and go-to-market.
• A GM mindset with P&L ownership or growth numbers and decision-making impact.
• A track record of shipping consumer-grade products at scale (growth, personalization, discovery, or marketplace experiences).
• Fluency with data, experimentation, and closed-loop reporting to inform decisions.
• AI-native working style; daily use of AI tools to research, prototype, analyze, and ship.
• Excellent written and verbal communication and ability to influence senior stakeholders.

Responsibilities

• Own the product vision, roadmap, and operating metrics for Buyer Products. Make clear bets, sequence them, and decide what not to build.
• Lead discovery, define requirements, and drive delivery with Engineering and Design; prototype and ship changes with AI-native tooling.
• Run a high-cadence experimentation program; define hypotheses, interpret results, and decide to ship, iterate, or kill.
• Mentor PMs, help set hiring standards, and align cross-functional teams around a single buyer strategy.

Skills

Product management

B2B SaaS

GM mindset

Data-driven decisions

AI-native working style

Communication

Leadership

Job description

G2 is seeking a Principal Product Manager, Buyer Products, to own the buyer experience across G2.com, G2.ai, and related properties. You will operate with a GM mindset, turning anonymous traffic into known returning buyers and turning buyers into high-quality demand in a leading B2B software marketplace.

This senior IC role requires setting strategy with Engineering and Design, shipping end-to-end, and elevating PMs around you to raise the bar on product excellence.