Principal PM, Ads Auction & Measurement Strategy

Yelp, Inc; San Francisco (CA); Remote; USD 207,000 - 326,000; Full time

Job summary

Yelp, Inc. is seeking a Principal Product Manager for Ads Auction and Measurement to own the strategy and execution for Yelp's core ad auction, bidding, pricing, and budget pacing. You will guide algorithms and systems enabling real-time decisions maximizing value for advertisers and users.

You will partner with engineering and data science teams to design, run experiments, and define metrics. This leadership role requires deep expertise in auctions, optimization, and data literacy, with a track

Qualifications

• 8+ years of technical product management experience in online advertising (AdTech).
• Strong understanding of auction theory (VCG, GSP) and monetization.
• Proficient in querying and analyzing large datasets with SQL; Python or R experience.
• Advanced statistical methods, experimental design, and causal inference.
• Strong cross-functional leadership and communication skills.

Responsibilities

• Define and drive the product roadmap for Yelp's ads auction, bidding algorithms, pricing, and budget pacing.
• Partner with Engineering and Data Science to design and refine the auction-based ad system.
• Define metrics for auction health, efficiency, and business impact; plan A/B tests.
• Perform hands-on analysis of large auction datasets to uncover optimization opportunities.
• Lead end-to-end product development from ideation to launch and iteration.
• Collaborate with Sales, Finance, and other product teams; communicate complex trade-offs clearly.
• Directly influence Yelp's revenue and advertiser success by improving core marketplace efficiency.

Skills

Auctions

Auction theory

Optimization algorithms

Statistical modeling

Machine learning concepts

SQL

Python

R

Experimental design

Causal inference

Education

Master's or PhD in CS/Statistics/Economics/OR/Mathematics

Job description

Yelp, Inc. is seeking a Principal Product Manager for Ads Auction and Measurement to own the strategy and execution for Yelp's core ad auction, bidding, pricing, and budget pacing. You will guide algorithms and systems enabling real-time decisions maximizing value for advertisers and users.

You will partner with engineering and data science teams to design, run experiments, and define metrics. This leadership role requires deep expertise in auctions, optimization, and data literacy, with a track