VP, Monetization Product Strategy

Yelp; United States; On-site; USD 300,000 - 400,000; Full time

Benefits offered by this job

Medical & dental benefits

PTO 15 days + holidays

Parental leave

Wellness subsidy

WFH reimbursement

FSA

Stock purchase plan

401(k)

Job summary

Yelp is seeking a VP of Product Management, Monetization to lead product strategy, vision and execution for Yelp monetization. You will oversee ad products and platform systems to deliver value to advertisers and users, guiding a player-coach team across the org.

You will balance revenue growth with a delightful user experience, partnering with Engineering, Data Science, Search relevance, and Revenue teams to push the state of the art on ads systems.

Qualifications

• Proven track record of building and launching innovative ad products or monetization features at scale.
• Deep hands-on experience with advertising products and auction mechanics.
• Experience leading cross-functional initiatives across engineering, design, data science and revenue teams.
• Ability to balance short-term revenue optimization with long-term user trust.

Responsibilities

• Unify the organization across Product, Engineering, Operations, and GTM under a single vision, leading strategically while hands-on.
• Set the long-term vision, strategy, and roadmap for monetization products and platform.
• Lead and develop PMs; build partnerships with engineering, design, data science, and revenue teams.
• Prioritize product investments with clear business cases, balancing revenue, user trust, value, and risk.
• Drive improvements to sponsored results, ad delivery, reporting, and bid/auction strategy.
• Improve alignment of ads with organic results on the SERP with Adaptive SERP and relevance partners.
• Build trusted partnerships with Search Quality, Yelp Assistant, and Ads/ML teams.

Skills

Monetization strategy

Product leadership

Cross-functional leadership

Auction-based ads

Job description

Yelp is seeking a VP of Product Management, Monetization to lead product strategy, vision and execution for Yelp monetization. You will oversee ad products and platform systems to deliver value to advertisers and users, guiding a player-coach team across the org.

You will balance revenue growth with a delightful user experience, partnering with Engineering, Data Science, Search relevance, and Revenue teams to push the state of the art on ads systems.