Principal Marketing Systems & Data Analyst (Hybrid)

black.ai; Chicago (IL); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Equity

Learning programs

Wellbeing allowance

Parental leave

MacBook & home setup

Social impact days

Medical insurance (US)

Job summary

Culture Amp seeks a Senior Principal Systems & Data Analyst to own data foundations, attribution design, and trustworthy reporting across HubSpot, Salesforce, Looker, and Amplitude. You’ll set data standards, map end-to-end data flows, and partner with Marketing, SDR, and Operations to scale data health and governance.

You’ll influence how pipeline is measured and reported, build self-serve analytics and ensure definitions are centralized for the whole Growth team.

Qualifications

• Extensive experience in marketing or revenue analytics and attribution modeling.
• Strong SQL skills and experience with Looker and Amplitude.
• Ability to translate data findings to non-technical stakeholders.
• Experience owning data foundations and governance in a SaaS environment.

Responsibilities

• Design and implement an attribution model or tool and build pipeline reporting in Looker and Amplitude.
• Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce.
• Map and improve end-to-end data flows and identify sync gaps and reporting risks.
• Support regional teams with attribution questions and define clear, scalable definitions.

Skills

Marketing analytics

Data modeling

SQL

Data storytelling

Tools

HubSpot

Salesforce

Looker

Amplitude

dbt

LookML

6sense

Qualified

Outreach

Job description

Culture Amp seeks a Senior Principal Systems & Data Analyst to own data foundations, attribution design, and trustworthy reporting across HubSpot, Salesforce, Looker, and Amplitude. You’ll set data standards, map end-to-end data flows, and partner with Marketing, SDR, and Operations to scale data health and governance.

You’ll influence how pipeline is measured and reported, build self-serve analytics and ensure definitions are centralized for the whole Growth team.