Marketing Tech & Measurement Leader

De La Cruz; San Juan (PR); On-site; USD 140,000 - 190,000; Full time

Job summary

De La Cruz seeks a Director of Marketing Technology & Measurement to own the data/tech foundation and measurement across paid, owned, and partner channels. You will steer governance, tooling, and platform adoption, ensuring reliable performance reporting and privacy-safe collaboration.

Lead data architecture, first-party data readiness, and cross-functional teams to enable decision-ready insights and scalable delivery for client campaigns.

Qualifications

• Bachelor’s degree required; related fields accepted.
• 8–12+ years in marketing technology, measurement, or analytics.
• Agency experience strongly preferred; leadership of cross-functional teams.

Responsibilities

• Lead marketing tech and measurement ecosystem across channels.
• Govern ad tech stack, platform adoption, and change management.
• Own data governance, quality, and KPI definitions.
• Lead first-party data strategy and audience operations.
• Define data architecture and pipelines for reporting.
• Ensure privacy-safe data collaboration with clients.

Skills

Marketing technology

Analytics engineering

Data governance

Privacy-safe data collaboration

Cross-functional leadership

Education

Bachelor’s degree in Marketing/Analytics/IS/Business

Advanced degree or certifications in analytics/data engineering/marketing tech

Tools

CRM/CDP

BI/Reporting tools

Ad tech platforms

Data pipelines

Job description

De La Cruz seeks a Director of Marketing Technology & Measurement to own the data/tech foundation and measurement across paid, owned, and partner channels. You will steer governance, tooling, and platform adoption, ensuring reliable performance reporting and privacy-safe collaboration.

Lead data architecture, first-party data readiness, and cross-functional teams to enable decision-ready insights and scalable delivery for client campaigns.