Principal Marketing Analyst

AdvancedMD

Salt Lake City (UT)

Hybrid

USD 110,000 - 160,000

Full time

3 days ago

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Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Job summary

AdvancedMD seeks a Principal Marketing Analyst to define marketing KPIs, build the measurement foundation, and shape decisions through rigorous analysis. You’ll partner with marketing and data teams in an agile setting, focusing on both a sales-led platform and a product-led motion, shaping the martech stack and reporting foundations.

You’ll own measurement, modeling, and self-serve reporting while guiding stakeholders to data-driven decisions and actionable insights.

Qualifications

Bachelor's degree in a quantitative, business, or related field, or equivalent experience.
Extensive experience analyzing marketing performance end-to-end.
Advanced SQL with complex joins, window functions, and performance tuning.
Strong Power BI development skills with data modeling and DAX.
Working data modeling skills on imperfect sources.
Experience with GA4 web/product analytics and marketing data.
Strong communication and problem-solving abilities.

Responsibilities

Analyze marketing funnel performance and troubleshoot data end-to-end.
Define KPIs, build models, and deliver reusable reporting layers.
Design and maintain Power BI dashboards used by stakeholders.
Collaborate with data engineers and BI peers to standardize data definitions.
Turn ambiguous asks into clear questions and actionable insights.

Skills

Advanced SQL

Power BI

Data modeling

Python

GA4

Marketing analytics

Communication

Education

Bachelor's degree in quantitative/business field

Tools

Starburst

Athena

Snowflake

Databricks

BigQuery

Salesforce

Tableau

Looker

Job description

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!

Role Summary

Are you an analyst who would rather build the measurement system than inherit one? AdvancedMD is entering a defining chapter. We're building marketing into a true growth engine for both our established sales-led platform and a new product-led motion. The Principal Marketing Analyst is the first analyst role on our Marketing Analytics & Operations team and an individual contributor position. You'll help define what marketing measurement means here — the KPIs, the reporting foundation, and the analysis that shapes how marketing decisions actually get made.

The Principal Marketing Analyst role will have you working in an agile environment between 2 work modes. One is immediate: sitting with marketing partners, answering the question in front of you, chasing down why a number looks wrong. The other is durable: defining the KPIs, building the models and reporting that make the next hundred questions faster. Holding both at once — while the martech stack is being overhauled around you, and before there's a formal warehouse — is the challenge of this role. Along the way, you'll have real influence over how that stack takes shape.

You'll do this in close partnership with the Head of Marketing Analytics & Operations as your direct manager and hands-on collaborator. If you like being the person who makes a marketing organization measurable, and you would rather have a blank page than a maintenance backlog, we would love to meet you.

Essential Job Duties:

Analysis and Insight:

Answer marketing's questions across the funnel — paid media efficiency, conversion and drop-off, lifecycle performance, pipeline contribution — and match the depth of analysis to what the decision requires
Run proactive analysis: find the thing nobody asked about, size it, and bring it forward with a recommendation
Trace marketing data end to end, from first touch through pipeline and revenue, and troubleshoot it when it breaks
Build out measurement for our new product-led motion ahead of and through launch, including self-serve signup, activation, and early product usage
Bring measurement rigor to channel and campaign evaluation, including test design, holdouts, incrementality, and well-founded skepticism about attribution

Measurement and Reporting:

Partner with the Head of Marketing Analytics & Operations to define, build, and own marketing's core KPIs and the definitions behind them
Build the semantic, pre-report, and report-layer models that make marketing reporting reusable instead of rebuilt
Design and maintain Power BI reporting that stakeholders genuinely use, and retire what they don't
Document definitions, logic, and caveats so the work outlasts any single analysis

Partnership and Enablement:

Work embedded with a small group of marketing stakeholders, turning ambiguous asks into clear questions and clear answers
Communicate findings so decisions follow: plain language, appropriate confidence, honest about what the data can and cannot support
Help shape marketing's data layer as the stack modernizes — partnering with our data engineer to bring in new sources, and with company data and BI counterparts on shared standards
Serve as a trusted, go-to input whenever marketing needs data-driven guidance

What You'll Need to Get the Job Done

Bachelor's degree in a quantitative, business, or related field, or equivalent practical experience. We weight demonstrated analytical ability and work history over credentials
Substantial experience analyzing marketing performance in a role where you owned the analysis end to end, not just the report refresh
Advanced SQL: complex joins, window functions, CTEs, and query performance tuning (we use Starburst)
Strong hands-on BI development in Power BI, including data modeling and DAX. Deep experience in similar tools (Tableau, Looker, etc.) also considered
Working data modeling skills: building semantic and reporting layers on top of imperfect source data. You don't need to be a data engineer, but you do need to be resourceful when the clean table you want doesn't exist
Working knowledge of web or product analytics data (we use GA4)
Fluency with how marketing actually works — demand generation, paid media, lifecycle, and funnel stages — and a point of view on what good performance looks like
Demonstrated attention to detail and strong troubleshooting instincts
A track record of structuring loosely defined problems and moving them forward without waiting to be told how
Excellent written and verbal communication with non-technical partners

What Will Make us LOVE You

Experience in SaaS, healthcare, or health IT
Experience supporting both a sales-led and a product-led motion
Experience building marketing measurement from the ground up in an environment without a mature warehouse
Experience with a managed query service or cloud data platform (Starburst, Athena, Snowflake, Databricks, BigQuery, etc.)
Python used in service of answering questions faster or better
Working knowledge of marketing automation data (Marketo or similar)
Familiarity with CRM data structures such as Salesforce
Experience through a martech migration or replatforming

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.

Be Intentional – We act with clarity, focus, and purpose in everything we do.
Urgency with Purpose – We move fast on what matters and deliver meaningful results.
Respect Always – We lead with integrity, value every voice, and build each other up.
Strive for Greatness – We set high standards, embrace innovation, and never stop improving.
Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.

About AdvancedMD

AdvancedMD, now part of the Francisco Partners (“FP”) portfolio, revolutionized medical office software in 1999 with the introduction of the industry’s first true cloud solution. Today, the company continues to lead HealthTech innovation with a complete cloud suite of smart applications that work in unison, accelerating collaborative workflow for every role of the practice. With AdvancedMD, medical office staff are empowered to thrive in the online age of healthcare and value-based reimbursement with essential clinical, financial, patient engagement and reputation management applications that are unified and available anytime, anywhere on any device. AdvancedMD strives to be the technology heartbeat of healthcare for providers, patients, and payors for a healthier world. For more information on AdvancedMD, please visit www.advancedmd.com.

Work Environment

While Hybrid is our preferred approach company-wide, work arrangements vary by team and role. Many positions offer meaningful remote work opportunities based on individual performance, team structure, and alignment with role KPIs. Certain teams, however, require a Full In-Office presence due to the nature of their work or collaboration needs.

Specific expectations for this role will be discussed during the interview process.

What We Offer