Principal Marketing Analyst

AdvancedMD

Lehi (UT)

Hybrid

USD 110,000 - 170,000

Full time

2 days ago

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Benefits offered by this job

Health, dental, vision insurance

401(k) with company match

Paid time off and holidays

Hybrid and remote work opportunities

Career growth and development support

Job summary

AdvancedMD is seeking a Principal Marketing Analyst to shape how marketing is measured and reported. You will define KPIs, build models, and deliver analytics that influence decisions across paid media, lifecycle marketing, and product-led initiatives.

Working with the Head of Marketing Analytics & Operations, you will design scalable measurement and reporting while guiding the martech stack modernization. This role blends hands-on analysis with strategic impact.

Qualifications

Bachelor's degree in a quantitative, business, or related field or equivalent practical experience.
Substantial experience analyzing marketing performance end-to-end.
Advanced SQL: complex joins, windows, CTEs, and performance tuning.
Strong hands-on BI development in Power BI with data modeling and DAX.
Working data modeling skills; semantic and reporting layers on imperfect data.
Experience with web/product analytics data (GA4).
Fluency in marketing concepts: demand generation, paid media, lifecycle and funnel stages.
Attention to detail and troubleshooting ability.
Ability to structure loosely defined problems and drive them forward.
Excellent written and verbal communication with non-technical partners.

Responsibilities

Define and own marketing KPIs and definitions with the Head of Marketing Analytics & Operations.
Build pre-report and report-layer models for reusable marketing reporting.
Design and maintain Power BI dashboards that stakeholders actually use.
Document definitions, logic, and caveats to ensure long-term readability.
Collaborate with marketing stakeholders to turn ambiguous asks into clear questions and answers.
Partner with data engineers to bring in new sources and align with data standards.

Skills

Advanced SQL

Power BI

Data modeling

Marketing analytics

Python

Communication

Education

Bachelor's degree in quantitative field

Tools

Power BI

Tableau

Looker

GA4

Job description

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!

Role Summary

Are you an analyst who would rather build the measurement system than inherit one? AdvancedMD is entering a defining chapter. We're building marketing into a true growth engine for both our established sales-led platform and a new product-led motion. The Principal Marketing Analyst is the first analyst role on our Marketing Analytics & Operations team and an individual contributor position. You'll help define what marketing measurement means here — the KPIs, the reporting foundation, and the analysis that shapes how marketing decisions actually get made.

The Principal Marketing Analyst role will have you working in an agile environment between 2 work modes. One is immediate: sitting with marketing partners, answering the question in front of you, chasing down why a number looks wrong. The other is durable: defining the KPIs, building the models and reporting that make the next hundred questions faster. Holding both at once — while the martech stack is being overhauled around you, and before there's a formal warehouse — is the challenge of this role. Along the way, you'll have real influence over how that stack takes shape.

You'll do this in close partnership with the Head of Marketing Analytics & Operations as your direct manager and hands-on collaborator. If you like being the person who makes a marketing organization measurable, and you would rather have a blank page than a maintenance backlog, we would love to meet you.

Essential Job Duties:

Analysis and Insight:

Answer marketing's questions across the funnel — paid media efficiency, conversion and drop-off, lifecycle performance, pipeline contribution — and match the depth of analysis to what the decision requires
Run proactive analysis: find the thing nobody asked about, size it, and bring it forward with a recommendation
Trace marketing data end to end, from first touch through pipeline and revenue, and troubleshoot it when it breaks
Build out measurement for our new product-led motion ahead of and through launch, including self-serve signup, activation, and early product usage
Bring measurement rigor to channel and campaign evaluation, including test design, holdouts, incrementality, and well-founded skepticism about attribution

Measurement and Reporting:

Partner with the Head of Marketing Analytics & Operations to define, build, and own marketing's core KPIs and the definitions behind them
Build the semantic, pre-report, and report-layer models that make marketing reporting reusable instead of rebuilt
Design and maintain Power BI reporting that stakeholders genuinely use, and retire what they don't
Document definitions, logic, and caveats so the work outlasts any single analysis

Partnership and Enablement:

Work embedded with a small group of marketing stakeholders, turning ambiguous asks into clear questions and clear answers
Communicate findings so decisions follow: plain language, appropriate confidence, honest about what the data can and cannot support
Help shape marketing's data layer as the stack modernizes — partnering with our data engineer to bring in new sources, and with company data and BI counterparts on shared standards
Serve as a trusted, go-to input whenever marketing needs data-driven guidance

What You'll Need to Get the Job Done

Bachelor's degree in a quantitative, business, or related field, or equivalent practical experience. We weight demonstrated analytical ability and work history over credentials
Substantial experience analyzing marketing performance in a role where you owned the analysis end to end, not just the report refresh
Advanced SQL: complex joins, window functions, CTEs, and query performance tuning (we use Starburst)
Strong hands-on BI development in Power BI, including data modeling and DAX. Deep experience in similar tools (Tableau, Looker, etc.) also considered
Working data modeling skills: building semantic and reporting layers on top of imperfect source data. You don't need to be a data engineer, but you do need to be resourceful when the clean table you want doesn't exist
Working knowledge of web or product analytics data (we use GA4)
Fluency with how marketing actually works — demand generation, paid media, lifecycle, and funnel stages — and a point of view on what good performance looks like
Demonstrated attention to detail and strong troubleshooting instincts
A track record of structuring loosely defined problems and moving them forward without waiting to be told how
Excellent written and verbal communication with non-technical partners

What Will Make us LOVE You

Experience in SaaS, healthcare, or health IT
Experience supporting both a sales-led and a product-led motion
Experience building marketing measurement from the ground up in an environment without a mature warehouse
Experience with a managed query service or cloud data platform (Starburst, Athena, Snowflake, Databricks, BigQuery, etc.)
Python used in service of answering questions faster or better
Working knowledge of marketing automation data (Marketo or similar)
Familiarity with CRM data structures such as Salesforce
Experience through a martech migration or replatforming

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.

Be Intentional – We act with clarity, focus, and purpose in everything we do.
Urgency with Purpose – We move fast on what matters and deliver meaningful results.
Respect Always – We lead with integrity, value every voice, and build each other up.
Strive for Greatness – We set high standards, embrace innovation, and never stop improving.
Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.

About AdvancedMD

AdvancedMD, now part of the Francisco Partners (“FP”) portfolio, revolutionized medical office software in 1999 with the introduction of the industry’s first true cloud solution. Today, the company continues to lead HealthTech innovation with a complete cloud suite of smart applications that work in unison, accelerating collaborative workflow for every role of the practice. With AdvancedMD, medical office staff are empowered to thrive in the online age of healthcare and value-based reimbursement with essential clinical, financial, patient engagement and reputation management applications that are unified and available anytime, anywhere on any device. AdvancedMD strives to be the technology heartbeat of healthcare for providers, patients, and payors for a healthier world. For more information on AdvancedMD, please visit www.advancedmd.com.

Work Environment

While Hybrid is our preferred approach company-wide, work arrangements vary by team and role. Many positions offer meaningful remote work opportunities based on individual performance, team structure, and alignment with role KPIs. Certain teams, however, require a Full In-Office presence due to the nature of their work or collaboration needs.

Specific expectations for this role will be discussed during the interview process.

What We Offer