Principal Marketing Analytics Architect

Elastic; United States; Remote; USD 160,000 - 253,000; Full time

Benefits offered by this job

Health coverage for you and family

Flexible locations and schedules

Generous vacation days

401k with company match

Volunteer time

Job summary

Elastic is seeking a Principal to bridge marketing and sales analytics, architect the measurement systems, and build data models and ML datasets to drive revenue decisions. You will partner with Marketing, Sales, Revenue Operations, Finance, and Data teams, mentoring senior analysts and engineers while shaping the analytics roadmap.

You’ll design data architectures, pipelines, and models to quantify marketing spend, pipeline impact, and the full customer journey from first touch to closed deal,

Qualifications

• Bachelor’s degree or equivalent in a quantitative or technical field such as Economics, Statistics, Engineering, or Computer Science.
• 10+ years in marketing or GTM analytics at a B2B company.
• Experience designing data and analytics architecture, and recommending tools to build, buy, or retire.
• Experience building business cases including cost, value, and total cost of ownership, and influencing senior leaders.
• Consultative style to uncover business pain points and translate into analysis plans.
• Funnel economics and performance modeling across sales and marketing data.
• Experience with account-based strategy, motions, and analytics for lifecycle and deal data.
• Proficient presentation skills to explain methods and results to executives.
• Extensive SQL and dbt, data modeling, and cloud data warehouse experience, preferably BigQuery.
• Python or R skills with clean, tested code.
• Hands-on experience with attribution/incrementality and marketing mix modeling.
• Knowledge of machine learning models and applying them in production.
• Experience mentoring and developing others.

Responsibilities

• Meet with business leaders to understand problems and convert them into analyses and requirements.
• Recommend systems/tools/products to prioritize with a clear viewpoint.
• Build business cases for investments with value, resources, and total cost of ownership.
• Design architecture for marketing and sales measurement and build data models and pipelines.
• Build models showing marketing spend to pipeline and revenue, and measure the customer path.
• Define ABM performance measures and apply with Sales and Marketing.
• Combine attribution, incrementality, and mix modeling into a single view.
• Create tools for marketers to ask questions in plain language and get trusted answers.
• Set standards for metric definitions, data quality, and privacy (GDPR/CCPA).
• Plan roadmaps with Data Engineering, Analytics, and IT, and mentor seniors.
• Mentor senior analysts and engineers.

Skills

SQL

dbt

Python

R

Data modeling

Machine learning

Analytics

Presentation skills

Cost/value analysis

Education

Bachelor’s degree in a quantitative or technical field

Tools

BigQuery

SQL

dbt

Cloud data warehouse

Job description

Elastic is seeking a Principal to bridge marketing and sales analytics, architect the measurement systems, and build data models and ML datasets to drive revenue decisions. You will partner with Marketing, Sales, Revenue Operations, Finance, and Data teams, mentoring senior analysts and engineers while shaping the analytics roadmap.

You’ll design data architectures, pipelines, and models to quantify marketing spend, pipeline impact, and the full customer journey from first touch to closed deal,