Principal UX Designer – AI-Driven, Scaled Design

American Airlines; Fort Worth (TX); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Travel perks

Health benefits

Wellness programs

401(k) plan

Employee discounts

Job summary

American Airlines is seeking a Principal Product Designer to lead enterprise UX initiatives across customer and employee-facing applications. You will drive AI-driven design improvements, govern design systems, and ensure accessible experiences at scale through collaboration with design, product, and engineering teams.

You will mentor designers, advocate for traditional and generative design methods, and partner with stakeholders to deliver cohesive experiences across multiple channels.

Qualifications

• Experience with AI technologies and enterprise UX in large organizations.
• Proven ability to design at scale with design systems across platforms.
• Proficiency in accessible, inclusive design and WCAG 2.0+ AA guidelines.

Responsibilities

• Lead ideation and concept exploration to shape enterprise UX.
• Collaborate with design systems and engineering to implement design outcomes.
• Educate partners on AI-driven design methods and governance processes.
• Mentor designers and ensure data-driven, customer-centric outcomes.
• Champion accessibility and inclusive design across products.

Skills

AI technologies

Design systems

Figma and Adobe CC

HTML CSS JS understanding

Storytelling & presentation

Mentoring designers

UX leadership

Education

Bachelor's in visual communication / design or related

Master's in HCI or related field

Tools

Rally

Jira

Aha!

Job description

American Airlines is seeking a Principal Product Designer to lead enterprise UX initiatives across customer and employee-facing applications. You will drive AI-driven design improvements, govern design systems, and ensure accessible experiences at scale through collaboration with design, product, and engineering teams.

You will mentor designers, advocate for traditional and generative design methods, and partner with stakeholders to deliver cohesive experiences across multiple channels.