Principal GTM Strategy & Operations Leader

Intuit, Inc.; Frisco (TX); On-site; USD 200,000 - 271,000; Full time

Job summary

Intuit, Inc. is seeking a Principal GTM Planning & Operations Manager to transform go-to-market strategy into a data-driven plan and align Sales, BDRs, Renewals, Marketing, Channel, and PMM around it.

The role is roughly 70% sales strategy and 30% program management, using data to shape the operating plan and improve how sellers operate. You will own end-to-end GTM planning, build the integrated calendar, run the cadence, and drive readiness across four functions to ensure on-time execution and

Qualifications

• 8+ years in sales operations, revenue operations, sales strategy and planning, or related go-to-market role in a large B2B SaaS company.
• Led cross-functional programs end to end (CRM migrations, analytics dashboards, comp plan redesigns, fiscal-year planning).
• Deep forecasting, opportunity management, funnel analytics, and top-of-funnel processes expertise.

Responsibilities

• Define and track KPIs measuring sales performance, productivity, and funnel health.
• Partner with Sales, Marketing, Channel, and PMM to align GTM strategy and execution.
• Own end-to-end GTM planning and coordination across PMM, Demand Gen, Channel, and Sales from strategy to readiness.
• Build and maintain the integrated GTM calendar and operating plan with dependencies and owners.
• Run the operating cadence: planning cycles, cross-functional stand-ups, readiness reviews, and status reporting.
• Identify risks and roadblocks in the GTM motion and drive resolution before timelines are affected.

Skills

Sales operations

Forecasting & analytics

Cross-functional collaboration

AI fluency

PM & program management

Stakeholder influence

Education

Bachelor’s degree in business, marketing, or related field

PMP/Agile certification

Tools

Salesforce

BI dashboards

Asana/Jira

Job description

Intuit, Inc. is seeking a Principal GTM Planning & Operations Manager to transform go-to-market strategy into a data-driven plan and align Sales, BDRs, Renewals, Marketing, Channel, and PMM around it.

The role is roughly 70% sales strategy and 30% program management, using data to shape the operating plan and improve how sellers operate. You will own end-to-end GTM planning, build the integrated calendar, run the cadence, and drive readiness across four functions to ensure on-time execution and