Principal, Field Marketing Leader - Multi-Market

Intuit, Inc.; Annapolis (MD); On-site; USD 177,000 - 289,000; Full time

Benefits offered by this job

Bonus eligibility

Equity rewards

Benefits package

Job summary

Intuit, Inc. is seeking a Principal, Field Marketing for Spring to own field strategy, agency management, and in-market execution.

You will drive traffic and credibility in New York, Los Angeles, Dallas–Fort Worth, and Chicago, leading a small team and coordinating with cross-functional partners for integrated campaigns. You will manage the All Terrain Collective, oversee budgets, and ensure measurable impact through localized attribution, with a go-to-market approach for openings and community

Qualifications

• 10+ years in field/experiential marketing or local marketing.
• Experience managing field marketing agency partners and multi-million-dollar budgets.
• Proven track record launching physical retail locations or stores at scale.
• Experience managing and developing direct reports, including remote team members.
• Strong cross-functional collaborator with creative, media, ops, and exec stakeholders.
• Data-fluent with ability to build measurement frameworks and read dashboards.
• Excellent project management skills and ability to run multiple workstreams in a fast-paced environment.

Responsibilities

• Own field marketing strategy across four must-win markets: New York, Los Angeles, Dallas–Fort Worth, and Chicago.
• Build and maintain the always-on field marketing calendar with cross-functional visibility.
• Develop and execute go-to-market strategy for field activations including grand openings and community events.
• Lead market-level performance analysis and translate findings into strategy refinements.
• Own the All Terrain Collective relationship and manage SOWs, briefs, and performance.
• Manage budget allocation across DMAs and oversee the investment model.
• Lead grand opening field marketing execution in flagship locations and co-produce with ATC and Spring team.
• Design and manage attribution/measurement for field marketing at DMA level and holdout markets.

Skills

Field marketing

Agency management

Multi-market launches

People management

Cross-functional collaboration

Data-driven decision making

Project management

Communication

Tools

Monday.com

Asana

Job description

Intuit, Inc. is seeking a Principal, Field Marketing for Spring to own field strategy, agency management, and in-market execution.

You will drive traffic and credibility in New York, Los Angeles, Dallas–Fort Worth, and Chicago, leading a small team and coordinating with cross-functional partners for integrated campaigns. You will manage the All Terrain Collective, oversee budgets, and ensure measurable impact through localized attribution, with a go-to-market approach for openings and community