Senior Field Marketing Lead: Multi-Market Activations

Intuit; Augusta (ME); Remote; USD 161,000 - 218,000; Full time

Job summary

Intuit's Spring division seeks a Principal, Field Marketing to lead strategy across top markets, manage the All Terrain Collective, and direct a small team in a hands-on, player-coach role. You will shape campaigns, activate at scale, and keep programs tightly aligned with broader Retail Marketing and Programming goals.

You will drive market-level activation, measure impact, and partner with Media, CRM, Stores Ops, and cross-functional teams to ensure integrated, measurable field marketing

Qualifications

• 10+ years of field marketing, local marketing, or experiential marketing experience.
• Demonstrated experience managing field marketing agency partners and multi-million-dollar budgets.
• Proven track record launching physical retail locations or stores at scale — multi-market context ideal.
• Experience managing and developing direct reports, including remote team members.

Responsibilities

• Own field marketing strategy across four must-win markets and manage calendar.
• Lead agency partner (ATC) relationship, budgeting, and performance accountability.
• Direct grand opening field marketing execution across flagship locations and retail stores.
• Own attribution and measurement infrastructure for field marketing and DMA-level analysis.
• Manage a team spanning creative, copy/strategy, and production operations; foster accountability.

Skills

Field marketing leadership

Agency management

Cross-functional collaboration

Data-driven decision making

People management

Tools

Monday.com

Asana

Job description

Intuit's Spring division seeks a Principal, Field Marketing to lead strategy across top markets, manage the All Terrain Collective, and direct a small team in a hands-on, player-coach role. You will shape campaigns, activate at scale, and keep programs tightly aligned with broader Retail Marketing and Programming goals.

You will drive market-level activation, measure impact, and partner with Media, CRM, Stores Ops, and cross-functional teams to ensure integrated, measurable field marketing