Principal Creative Director – AI Brand Storytelling Leader

present of AI; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Waabi, a Toronto-based company training self-driving trucks and robotaxis, seeks a seasoned creative leader to shape its brand across video, events, and digital touchpoints.

You’ll blend hands-on design and video skills with strategic leadership, guiding agencies while building an in-house team as the company scales.

The role focuses on translating complex autonomy and simulation work into human, compelling narratives that resonate with customers and partners.

Qualifications

• Seasoned creative leader with a decade of experience shaping brand identity.
• Hands-on design and video skills, with willingness to get hands dirty early on.
• Experience directing external agencies while building an in-house team.

Responsibilities

• Shape the brand identity across video, keynote, and web surfaces.
• Direct outside agencies and manage budgets while growing an in-house team.
• Translate complex AI tech storytelling into clear, human narratives.

Job description

Waabi, a Toronto-based company training self-driving trucks and robotaxis, seeks a seasoned creative leader to shape its brand across video, events, and digital touchpoints.

You’ll blend hands-on design and video skills with strategic leadership, guiding agencies while building an in-house team as the company scales.

The role focuses on translating complex autonomy and simulation work into human, compelling narratives that resonate with customers and partners.