Creative Director — AI Brand & Visual Storytelling

Waabi; San Francisco (CA); On-site; USD 140,000 - 220,000; Full time

Job summary

Waabi is seeking a Creative Director to define and elevate its brand identity, translating our Physical AI narrative into visuals and experiences that resonate with customers, regulators, investors, and talent.

You will steward Waabi's visual identity across digital and physical surfaces, partnering with the CEO and COO, and leading hands-on video production, design work, and early-stage team building. The role offers hands-on leadership in a fast-growing AI company.

Qualifications

• 10+ years in a creative leadership role at a tech-focused company.
• Portfolio shows breakthrough brand ideas with real impact.
• Experience building nascent brands across touchpoints.
• Hands-on proficiency in design and video tools and execution.
• Experience managing external agencies with budgets and timelines.
• Partner with C-suite on branding decisions and direction.
• Strong visual design across web, presentations, social and video.
• Willing to work in a small team and grow to lead one.

Responsibilities

• Define and elevate Waabi's creative and visual brand identity across surfaces.
• Develop breakthrough ideas translating Physical AI narrative to mind share.
• Steward visual identity across digital and physical surfaces with consistency.
• Work with CEO and COO on high-visibility brand moments.
• Produce video content from social cuts to long-form brand films, hands-on as needed.
• Design keynote decks, social content, websites, and core assets.
• Direct agencies, brief outputs to a high creative bar, manage growing budget.
• Build an in-house creative team as scope expands.

Skills

Creative leadership

Brand storytelling

Video production

Design systems

Agency management

C-suite collaboration

Visual design

Hands-on execution

Collaboration

Tools

Adobe Creative Suite

Figma

Adobe Premiere Pro

Final Cut Pro

Midjourney

Runway

Google Veo

Job description

Waabi is seeking a Creative Director to define and elevate its brand identity, translating our Physical AI narrative into visuals and experiences that resonate with customers, regulators, investors, and talent.

You will steward Waabi's visual identity across digital and physical surfaces, partnering with the CEO and COO, and leading hands-on video production, design work, and early-stage team building. The role offers hands-on leadership in a fast-growing AI company.