Creative Director

Waabi; San Francisco (CA); Vor Ort; USD 140.000 - 220.000; Vollzeit

Zusammenfassung

Waabi is seeking a Creative Director to define and elevate its brand identity, translating our Physical AI narrative into visuals and experiences that resonate with customers, regulators, investors, and talent.

You will steward Waabi's visual identity across digital and physical surfaces, partnering with the CEO and COO, and leading hands-on video production, design work, and early-stage team building. The role offers hands-on leadership in a fast-growing AI company.

Qualifikationen

• 10+ years in a creative leadership role at a tech-focused company.
• Portfolio shows breakthrough brand ideas with real impact.
• Experience building nascent brands across touchpoints.
• Hands-on proficiency in design and video tools and execution.
• Experience managing external agencies with budgets and timelines.
• Partner with C-suite on branding decisions and direction.
• Strong visual design across web, presentations, social and video.
• Willing to work in a small team and grow to lead one.

Aufgaben

• Define and elevate Waabi's creative and visual brand identity across surfaces.
• Develop breakthrough ideas translating Physical AI narrative to mind share.
• Steward visual identity across digital and physical surfaces with consistency.
• Work with CEO and COO on high-visibility brand moments.
• Produce video content from social cuts to long-form brand films, hands-on as needed.
• Design keynote decks, social content, websites, and core assets.
• Direct agencies, brief outputs to a high creative bar, manage growing budget.
• Build an in-house creative team as scope expands.

Kenntnisse

Creative leadership

Brand storytelling

Video production

Design systems

Agency management

C-suite collaboration

Visual design

Hands-on execution

Collaboration

Tools

Adobe Creative Suite

Figma

Adobe Premiere Pro

Final Cut Pro

Midjourney

Runway

Google Veo

Jobbeschreibung

Waabi, founded by AI visionary Raquel Urtasun, is the leader in Physical AI. With a world-class team, we're unlocking the next era of autonomous transportation with technology that's powering commercial autonomous trucks and robotaxis. Waabi is backed by and partners with world leaders in AI, automotive, logistics, and deep tech. With offices in Toronto, San Francisco, Dallas, and Pittsburgh, Waabi is growing quickly and looking for diverse, innovative and collaborative candidates who want to impact the world in a positive way. To learn more visit: www.waabi.ai

About the Role

We're looking for a Creative Director to define and elevate Waabi's creative and visual brand identity, translating our Physical AI narrative into work that builds mind share across digital and physical surfaces.

• Develop breakthrough creative ideas that translate Waabi's Physical AI narrative into work that builds mind share with customers, policymakers & regulators, investors, talent, and the general public.
• Steward Waabi's visual identity across every digital and physical surface, ensuring consistency and quality wherever Waabi shows up.
• Partner directly with senior leadership, including our CEO Raquel Urtasun and our COO Lior Ron, to shape how Waabi's brand and creative direction show up at the highest-visibility moments.
• Produce short and long-form video, from social-length cuts to longer brand and product films, shooting, directing, or editing hands-on as needed.
• Design keynote presentations, social content, website pages, and other core brand assets, working hands-on in the early stage of this role.
• Direct a network of creative, design, and production agencies, briefing them, reviewing output against a consistent creative bar, and managing a production budget that will grow substantially post-Series C.
• Build the case for, and eventually lead, an in-house creative team as scope grows.

Qualifications:

• 10+ years in a creative leadership role (Creative Director, Design Director, or similar), ideally including time at a deep-tech, AI, robotics, or other technically complex company.
• A portfolio demonstrating breakthrough brand ideas, not just polished execution, but concepts that changed how an audience thought about a company or product.
• Experience taking a nascent brand and making it feel fully realized everywhere it shows up.
• Hands-on proficiency in design (e.g. Adobe Creative Suite, Figma), video editing (e.g. Adobe Premiere Pro, Final Cut Pro), and AI (Midjourney, Runway, Google Veo) tools. Comfortable being the primary executor early on, not just directing others.
• Experience managing external creative, design, or production agencies, including briefing, budget, and quality accountability.
• Experience partnering directly with C-suite or founder-level leadership on brand and creative decisions.
• Strong visual design sensibility across web, presentations, social, and video.
• Comfortable operating in a small team, hands-on environment, with the expectation of building toward leading a team over time.
• Open-minded and collaborative team player with the willingness to help others.
• Passionate about self-driving technologies, solving hard problems, and creating innovative solutions.

Bonus/nice to have:

• Experience translating complex technical or scientific work into visually compelling brand storytelling.
• Experience managing a production budget that scaled significantly as a company grew.
• Familiarity with end-to-end video production workflows, from concept through final cut.
• Experience in autonomous vehicles, robotics, or physical AI specifically.
• Experience building an in-house creative team from the ground up.