Preschool Marketing Activation Lead

MGA Entertainment, Inc.; Los Angeles (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

MGA Entertainment is seeking a Manager of Marketing Activation to bring our Preschool brand to life across the U.S. You’ll manage integrated campaigns from concept to execution, coordinating with Brand, Planning, Sales, and Merchandising.

In this hands-on role, you’ll lead creative and creator partnerships, optimize go-to-market plans for product launches, and drive engagement across social platforms. If you know how to market in the kids space and move fast, this is your role.

Qualifications

• 5+ years in consumer marketing in toys, entertainment, or CPG.
• Proven success with multi‑channel campaigns.
• Strong knowledge of social platforms, influencer marketing, and content creation.
• Experience collaborating across teams and managing multiple stakeholders.
• Analytical mindset with experience tracking and reporting campaign performance.
• Bachelor’s degree in Marketing, Business, or related field.
• Knowledge of children’s digital media regulations, including COPPA.
• Familiarity with global toy or entertainment markets.
• Experience with tools like Google Analytics or Sprout Social.

Responsibilities

• Own integrated U.S. campaigns across digital, social, experiential, and retail, from planning through optimization.
• Own the go‑to‑market plan for every product launch, in lockstep with Brand and Planning.
• Lead consumer‑facing experiential activations.
• Lead social strategy across Instagram, Meta, TikTok, and YouTube, with a clear point of view on where preschool parents actually spend their time.
• Build and manage a creator roster of top Mom and Toy creators, from briefing through performance review.
• Direct Creative and external partners to deliver platform‑native, on‑brand assets.
• Own the content calendar to keep fans engaged between launch moments.
• Partner with Sales and Merchandising on U.S. retail activation and retailer‑specific programs at top accounts.
• Lead bi‑weekly calls with international sales teams as their central point of contact for campaigns and assets.
• Manage agency partners and track campaign budgets.

Skills

Campaign management

Multichannel marketing

Social media strategy

Influencer marketing

Cross‑functional collaboration

Analytics and reporting

COPPA knowledge

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Sprout Social

Job description

MGA Entertainment is seeking a Manager of Marketing Activation to bring our Preschool brand to life across the U.S. You’ll manage integrated campaigns from concept to execution, coordinating with Brand, Planning, Sales, and Merchandising.

In this hands-on role, you’ll lead creative and creator partnerships, optimize go-to-market plans for product launches, and drive engagement across social platforms. If you know how to market in the kids space and move fast, this is your role.