Manager, Marketing Activation (Preschool)

Mga Entertainment, Inc.; Los Angeles (CA); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

Career advancement opportunities

Job summary

MGA Entertainment, Inc. in Los Angeles seeks a Manager of Marketing Activation to translate brand strategy into live campaigns for our preschool portfolio, spanning digital, social, experiential, and retail channels.

You will lead content and channel strategy, coordinate cross-functional teams, manage agency partners, and optimize campaigns in real time while ensuring COPPA compliance and creators’ partnerships.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of consumer marketing experience, preferably in toy/entertainment/CPG.
• Experience executing multi-channel campaigns with measurable success.
• Strong social media, influencer marketing, and content creation knowledge.
• Ability to collaborate across teams and manage multiple stakeholders.
• Analytical mindset with campaign performance tracking experience.

Responsibilities

• Plan, execute, and optimize US marketing campaigns across digital, social, experiential, and retail channels.
• Own go-to-market plans for product launches in collaboration with Brand and Planning teams.
• Lead development and execution of consumer-facing experiential activations.
• Manage external agencies and campaign budget tracking.
• Lead social strategy across Instagram, Meta, TikTok, and YouTube; curate creator roster.
• Coordinate with Sales, Merchandising, and Planning on launches and in-market activation.
• Collaborate with Digital Strategy and Media on paid media including paid social and retail media.

Skills

Multi-channel marketing

Social media strategy

Campaign analytics

Stakeholder management

Content creation

Education

Bachelor’s degree in Marketing or Business

Tools

Google Analytics

Sprout Social

Job description

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory ™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.

Manager, Marketing Activation owns the execution of consumer marketing campaigns for one of MGA's Preschool brands, in the United States. This role turns brand strategy into live campaigns: the content, the social calendar, the creator roster, the retail activations, and the performance read that follows.

Preschool is a dual-audience business. The child is the fan; the parent or caregiver is the buyer. The ideal candidate knows how to build content that performs for one while converting the other — and understands the platform and compliance realities of marketing in the kids space.

This is a fast-paced, hands-on role. The Manager is expected to be in the work: building the campaign, reviewing the creative, and course-correcting in real time.

Key Responsibilities:

• Campaign Execution:
  • Own the planning, execution, and optimization of integrated U.S. marketing campaigns across digital, social, experiential, and retail channels
  • Own the go-to-market plan for every product launch, in lockstep with the Brand and Planning teams' roadmap and launch calendar
  • Lead the development and execution of consumer-facing experiential activations
  • Manage external agency partners and day-to-day campaign budget tracking
• Content & Channel Strategy:
  • Lead social strategy across Instagram, Meta, TikTok, and YouTube, with a point of view on where the preschool parent audience actually lives
  • Build and steward the creator roster across top Mom and Toy creators; own briefing, negotiation support, and performance review
  • Direct the Creative team /external partners to produce on-brand assets tailored by platform; act as a standard-bearer for creative quality
  • Own the content and social calendar, ensuring continuous engagement between launch moments
• Cross-Functional Collaboration:
  • Lead bi-weekly calls with international sales teams, serving as the central point of contact for campaign plans, asset needs, and in-market activation support
  • Partner with Sales and Merchandising to execute U.S. retail activation, ensuring brand consistency in-store and online
  • Partner with the Planning team on product launches, messaging, and consumer insights
  • Partner with Digital Strategy and Media teams on paid media strategy, including paid social and retail media
  • Develop retailer-specific programs that drive engagement and sell-through at top U.S. accounts, and share those programs with global counterparts

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry.
• Experience executing multi-channel marketing campaigns with proven success.
• Strong knowledge of social media platforms, influencer marketing, and content creation.
• Demonstrated ability to collaborate across teams and manage multiple stakeholders.
• Analytical mindset with experience tracking and reporting on campaign performance.

Preferred Skills:

• Familiarity with global toy or entertainment markets.
• Proficiency in marketing tools like Google Analytics or Sprout Social.
• Knowledge of children’s digital media regulations, including COPPA compliance.

What We Offer:

• An opportunity to contribute to the growth and success of a globally recognized brand.
• A collaborative and inclusive workplace environment.
• Competitive compensation and benefits package.
• Opportunities for career advancement in a dynamic organization.

Salary Range: $100,000.00 To $125,000.00 Annually