Marketing Activation Lead – Preschool Campaigns

TAPP Film; United States; On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Career advancement opportunities

Collaborative and inclusive workplace

Job summary

MGA Entertainment in Los Angeles, USA, seeks a Manager, Marketing Activation for its Preschool brands. You will translate brand strategy into live campaigns across digital, social, experiential, and retail channels, coordinating creators, activations, and retailer programs.

You will lead cross-functional teams, ensure COPPA compliance, manage agencies, and optimize campaigns from concept to post-launch performance in a fast-paced, hands-on role requiring collaboration and analytical thinking.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of consumer marketing experience in toy/entertainment/CPG.
• Experience executing multi-channel campaigns with proven success.
• Knowledge of social platforms, influencer marketing, and content creation.
• Analytical mindset with campaign performance tracking.

Responsibilities

• Campaign planning, execution, and optimization across digital, social, experiential, and retail.
• Lead go-to-market plans for product launches with Brand and Planning teams.
• Develop and execute consumer-facing experiential activations.
• Manage external agencies and budget tracking.
• Guide social strategy across Instagram, Meta, TikTok, YouTube; oversee creator roster.

Skills

Social media

Influencer marketing

Content creation

Analytics

Cross-functional collaboration

Education

Bachelor's degree

Tools

Google Analytics

Sprout Social

Job description

MGA Entertainment in Los Angeles, USA, seeks a Manager, Marketing Activation for its Preschool brands. You will translate brand strategy into live campaigns across digital, social, experiential, and retail channels, coordinating creators, activations, and retailer programs.

You will lead cross-functional teams, ensure COPPA compliance, manage agencies, and optimize campaigns from concept to post-launch performance in a fast-paced, hands-on role requiring collaboration and analytical thinking.