PrEP Launch Marketing Lead (Hybrid)

Merck; North Wales (Montgomery County); Hybrid; USD 142,000 - 224,000; Full time

Job summary

Merck is seeking a seasoned marketing leader to join the U.S. PrEP launch team for an investigational HIV prevention asset.

The role combines insight-to-strategy development, DTC content creation, and omnichannel delivery to drive a successful market introduction. You will guide strategy, manage agencies and budgets, and collaborate across consumer and professional channels in a highly matrixed environment.

Qualifications

• Minimum of 7 years of marketing experience, preferably in healthcare consumer or general consumer marketing.
• Demonstrated expertise in agency management, budget management, and campaign development/delivery.
• Deep knowledge of digital marketing channels, content strategy, social media ecosystems, performance marketing, and measurement frameworks.
• Strong analytical skills and comfort with data-driven decision-making.
• Excellent communication, presentation, and project management capability: track record of managing multiple concurrent initiatives, setting priorities, and consistently delivering high-quality results.

Responsibilities

• Strategy & Tactic Development: Own and execute clear, compelling consumer strategies for the US PrEP franchise, including insights, priorities, target-setting, and launch plans.
• DTC & Content Creation: Support the creation of DTC content across channels and tailor messaging by segment.
• Agency Management: Lead day-to-day engagement with creative, media, research, and digital agencies from briefing to delivery.
• Budget Management: Manage the consumer marketing budget with tracking, forecasting, SOW management, and scenario planning.
• Omnichannel Activation: Support end-to-end activation strategy across non-personal and digital channels for key segments.
• Cross-Functional Collaboration: Align with market research, data & analytics, digital content teams, and HCP marketing for message consistency and alignment across channels.

Skills

Marketing Strategy

Agency Management

Digital Marketing

Budget Management

Omnichannel Marketing

Cross-Functional Collaboration

Analytics & Measurement

Communication & Presentation

Agile Marketing

Leadership

Education

Bachelor’s degree or equivalent (BA/BS)

MBA or equivalent

Job description

Merck is seeking a seasoned marketing leader to join the U.S. PrEP launch team for an investigational HIV prevention asset.

The role combines insight-to-strategy development, DTC content creation, and omnichannel delivery to drive a successful market introduction. You will guide strategy, manage agencies and budgets, and collaborate across consumer and professional channels in a highly matrixed environment.