Director, Marketing

PR Girl Manifesto; Northern (KY); Hybrid; USD 191,000 - 300,000; Full time

Job summary

PR Girl Manifesto is seeking an experienced marketer to support our investigational Phase III HIV prevention asset. The role focuses on leading the U.S. HCP strategy, expanding PrEP engagement across provider segments, and translating clinical evidence into provider education.

You will guide congress strategies and oversee campaigns that enhance the provider journey across digital and in-person channels. The position requires 10+ years in pharma/healthcare marketing, strong cross-functional

Qualifications

• Bachelor's degree required.
• Masters/MBA equivalent preferred.

Responsibilities

• Lead development of the U.S. HCP strategy and omnichannel engagement.
• Translate customer insights and market data into actionable commercial strategies.
• Oversee scientific engagement strategy and educational resources for providers.
• Lead congress strategy and planning for major HIV/ID conferences.
• Drive HCP campaigns and customer experience across channels with partners.

Skills

Cross-Functional Leadership

Launch Management

Digital Marketing

Marketing Strategy

Team Leadership

Education

Bachelor's degree

MBA preferred

Tools

Regulatory & Compliance knowledge

Medical Education development

Job description

Job Description

Join our growing launch leadership team! We are looking for a highly motivated and experienced marketer to support our investigational Phase III HIV prevention asset.

Key Responsibilities

HCP Strategy & Market Development

Lead development of the U.S. HCP strategy, including segmentation, targeting, positioning, messaging, customer journeys, and omnichannel engagement. Expand PrEP engagement among both existing prescribers and new provider segments, including OB/GYN, Community Health Centers, Sexual Health Clinics, Urgent Care, and Pharmacists where appropriate. Identify barriers and opportunities across the provider journey to increase PrEP recommendation, initiation, and persistence. Translate customer insights, trends, market research, and analytics into actionable commercial strategies.

Scientific Strategy & Medical Education

Lead the commercial scientific engagement strategy in partnership with Medical Affairs. Translate emerging clinical evidence, guidelines, and real-world data into relevant HCP education and engagement strategies. Oversee development of disease-state education, peer-to-peer initiatives, speaker programs, and educational resources that improve provider confidence and capability. Support identification of evidence-generation opportunities and customer learning priorities. Ensure scientific and educational strategies are aligned with evolving HIV prevention practices and customer needs.

Congress Strategy & Scientific Engagement

Lead commercial strategy and planning for major HIV, infectious disease, preventive medicine, and specialty congresses. Partner with Medical Affairs and cross-functional stakeholders to deliver integrated congress strategies before, during, and after key meetings. Maximize customer engagement, scientific exchange, and insight generation through congress activities. Incorporate congress learnings into ongoing HCP strategy, messaging, and educational planning.

HCP Campaigns & Customer Experience

Lead development and execution of HCP campaigns, disease-state awareness efforts, and customer engagement initiatives. Ensure all HCP activities are aligned to a cohesive omnichannel customer experience strategy. Partner with field teams to optimize engagement across personal and non-personal channels. Leverage analytics, AI-enabled tools, and customer data to improve engagement effectiveness and resource allocation. Oversee agency partners and content development to ensure high-quality, compliant execution.

Cross-Functional Leadership

Partner closely with groups such as Medical Affairs, Market Expansion/Consumer Marketing, Market Access, Market Research, Outcomes Research, Policy, Analytics, and Field Leadership. Influence senior leadership through data-driven recommendations, business cases, and strategic planning. Foster innovation, collaboration, and continuous learning across the HIV Prevention organization and Customer Agile Teams.

Team Leadership & Execution Excellence

Lead and develop a high-performing team, including 3-4 FTEs, customer agile team members and contractors. Establish KPIs to measure provider engagement, campaign performance, scientific impact, and business outcomes. Deliver best-in-class launch and lifecycle management execution.

Location and Travel

Location: Upper Gwynedd/North Wales, Pennsylvania. Work model: Hybrid, consistent with the U.S. Hybrid Work Model. Travel: Approximately 20%, based on business needs.

Education Requirements

Bachelor's degree required. Masters/MBA equivalent preferred.

Experience

• 10+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience.
• 5+ years of HCP marketing, scientific engagement, medical education, or commercial strategy experience.
• Demonstrated success developing HCP & KOL strategy and driving provider behavior change.
• Experience leading congress planning, scientific engagement, or medical education initiatives.
• Strong cross-functional leadership and stakeholder management skills.
• Product launch leadership.
• Demonstrated people management, including building and motivating high performing teams.
• An inclusive and action-oriented leadership approach, with a strong willingness to think outside the box.
• Familiarity with pharmaceutical regulatory, legal, compliance, and promotional review requirements.
• Ability to operate effectively in a high-visibility, fast-paced environment with changing priorities.
• Proven ability to identify opportunities, remove barriers, and deliver outcomes with limited oversight.

Preferred Experience

• HIV, PrEP, Infectious Disease, Vaccine, or Public Health experience.
• Experience working closely with Medical Affairs and Evidence Generation teams.
• Experience developing HCP strategies that support multicultural populations and advance health fairness.
• Expertise in omnichannel marketing, customer experience design, and analytics-driven decision making.
• Experience leading in an agile marketing model.

Required Skills

• Accountability
• Accountability
• Adaptability
• Business Decisions
• Collaborative Leadership
• Creativity
• Cross-Functional Leadership
• Customer Engagement
• Digital Marketing
• Engagement Strategies
• Enterprise Leadership
• Healthcare Marketing
• Inclusive Leadership
• Large Team Management
• Launch Management
• Leadership Theories
• Market Access
• Marketing Automation
• Marketing Budget Management
• Market Research
• Medical Sciences
• Medical Studies
• Omnichannel Marketing
• Organizational Leadership
• People Leadership
• + 10 more

Preferred Skills

Current Employees apply HERECurrent Contingent Workers apply HEREUS and Puerto Rico Residents Only:

Inclusion & Company Culture

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please let us know if you need an accommodation during the application or hiring process. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:EEOC Know Your RightsEEOC GINA Supplement We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. Learn more about your rights, including under California, Colorado and other US State Acts

Salary

The salary range for this role is$190,800.00 - $300,300.00

Eligibility

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

Benefits

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.