PrEP Launch Marketing Lead (DTC & Omnichannel)

MSD Malaysia; Northern (KY); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid holidays

Vacation

Sick days

Annual bonus

Job summary

Merck & Co., Inc. in Upper Gwynedd, PA is seeking a marketing leader to drive the US PrEP franchise launch. You will translate consumer insights into strategy, create omnichannel DTC campaigns, and manage cross‑functional execution with agencies and internal teams.

The role demands 7+ years in healthcare consumer marketing, strong analytics, and experience navigating a matrixed organization. Hybrid work model with ~25% travel is offered.

Qualifications

• 7+ years of marketing experience in healthcare or consumer marketing.
• Strong agency management, budget management, and campaign delivery skills.
• Deep knowledge of digital channels, content strategy, social media, and measurement frameworks.

Responsibilities

• Develop consumer strategies for US PrEP franchise with insights and launch plans.
• Create DTC content across channels and tailor messaging by segment.
• Lead engagement with agencies and manage workflow from brief to delivery.
• Oversee marketing budget, forecasting, and vendor management.
• Coordinate omnichannel activation and cross-functional collaboration.

Job description

Merck & Co., Inc. in Upper Gwynedd, PA is seeking a marketing leader to drive the US PrEP franchise launch. You will translate consumer insights into strategy, create omnichannel DTC campaigns, and manage cross‑functional execution with agencies and internal teams.

The role demands 7+ years in healthcare consumer marketing, strong analytics, and experience navigating a matrixed organization. Hybrid work model with ~25% travel is offered.