Practice Operations & Marketing Manager – Fee-for-Service Dental Office (Growth Role)

Atlanta Emergency Dentist/Marietta Dentist; Marietta (GA); On-site; USD 75,000 - 110,000; Full time

Job summary

Marietta Dentist in Marietta, GA is seeking a Practice Operations & Marketing Manager to own the daily operations and the growth-focused marketing for a fee-for-service dental office.

You will report to the owner, manage scheduling, production, collections, and patient experience while leading front office and clinical support staff. The role blends operations leadership with hands-on digital marketing to fill the schedule and drive new patient volume.

Qualifications

• 3+ years running operations in a dental, medical, or multi-unit service business.
• Fluent in practice metrics: production, collections, appointment scheduling.
• Hands-on digital marketing experience with measurable results.
• Comfortable on camera and willing to be on-site.
• Direct, organized, and proactive.
• Dental experience and Open Dental familiarity are a plus.

Responsibilities

• Own daily operations: production, scheduling, collections, and budget adherence.
• Lead front office and clinical support staff with clear accountability.
• Document systems and SOPs; troubleshoot and improve processes.
• Manage patient experience from first call to final payment and financing.
• Oversee vendors, supplies, and the move into the new facility.
• Drive growth through Google Business, reviews, local SEO, paid ads, and referrals.
• Create and manage marketing content; measure cost per new patient and conversions.
• Coordinate agencies/freelancers; own marketing results and ROI.

Skills

Operations management

Digital marketing

Team leadership

Budgeting & financials

Analytics / metrics

Open Dental familiarity

Tools

Open Dental

Google Analytics

Google Ads

Job description

Practice Operations & Marketing Manager – Fee-for-Service Dental Office (Growth Role)

Marietta Dentist · Marietta, GA · Full-time · On-site

Run it like a business. Grow it like a brand.

Marietta Dentist is a fee-for-service dental practice relocating into a brand-new facility steps from Marietta Square, and we’re building a group of practices behind it. We’re looking for one person to own two things: the daily operations of the office and the marketing that fills the schedule.

This is not a front-desk-plus role. You report directly to the owner, you own outcomes, and you have the budget and authority to execute. As the group grows, so does your role.

What you’ll own:

Operations:

• Daily production, collections, and schedule utilization. You’ll know the numbers before anyone asks.
• Team leadership: hiring, onboarding, training, scheduling, and accountability for front office and clinical support staff.
• Systems and SOPs: documenting how work gets done, fixing what breaks, and making results repeatable.
• Patient experience from first call to final payment, including case acceptance follow-up, financing, and unscheduled treatment.
• Vendors, supplies, and facilities, including the move into the new location.

Marketing:

• The practice’s growth engine: Google Business Profile, reviews, local SEO, paid search and social, and referral programs.
• Social media, hands-on: shoot and post content from inside the practice that builds a brand patients want to be treated by and clinicians want to work for.
• Cost per new patient, lead-to-appointment conversion, and new patient volume by source. You shift spend toward what works.
• Agencies and freelancers where they make sense, but you’re accountable for results.

What you’ll get:

• Competitive base salary plus a performance bonus tied to new patient volume and collections.
• Direct access to the owner. No corporate layer, no regional manager, no waiting three weeks for a decision.
• Real budget and real authority. You’re hired to execute, not to recommend.
• A seat at the table as we open additional locations. The person who runs this office well is the person who runs the group’s operations next.
• A fee-for-service practice with a great reputation, 5-star Google reviews, and a brand-new facility to market.

Who this is for:

• 3+ years running operations in a dental, medical, or multi-unit service business, or a track record that proves you can.
• Fluent in practice metrics: production, collections, hygiene reappointment, case acceptance, AR.
• Hands-on digital marketing experience with numbers to show for it: ad campaigns you’ve run, reviews you’ve grown, a social following you’ve built for a business.
• Comfortable on camera and comfortable putting a camera on other people.
• Direct, organized, and allergic to “that’s not my job”.
• Dental experience and Open Dental familiarity are a plus, but we’ll take a proven operator from another industry over an average one from dental.

Who this is not for:

• Someone who wants to manage from a desk and let an agency handle marketing.
• Someone who needs a detailed playbook before they can act. We’ll give you the goals and the resources. You build the playbook.