PR Specialist

Trackier; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative company is on the lookout for a dynamic PR Specialist to enhance brand visibility on a global scale. This role focuses on building relationships with media, influencers, and stakeholders to elevate the company's reputation and drive growth. The ideal candidate will possess a strategic mindset, excellent communication skills, and a proven track record in PR, particularly within the B2B SaaS sector. This is a fantastic opportunity to make a significant impact in a forward-thinking organization that values creativity and initiative.

Benefits

Medical Insurance

Best in industry salary structure

Sponsored trips

Lucrative reimbursement policy

Qualifications

• 5-7 years of PR experience in the B2B SaaS industry.
• Strong media relations skills with a well-established network.

Responsibilities

• Develop and execute comprehensive PR strategies for international markets.
• Build strong relationships with journalists and influencers.

Skills

Media Relations

Communication Skills

PR Strategy Development

Analytical Skills

Project Management

Education

Bachelor's degree in Public Relations

Bachelor's degree in Communications

Bachelor's degree in Journalism

Bachelor's degree in Marketing

Tools

Media Monitoring Tools

Job description

At Trackier, we’re building SaaS (software as a service) products that are used in more than 20+ countries across the world. Over the last 8 years, Trackier has helped create industry standards in Performance Marketing and Mobile Marketing products and have helped brands grow their website conversions through partners by our suite of products across Performance, eCommerce, Mobile.

Trackier is Customisable Performance Marketing Software used by Ad Networks, Agencies and Advertisers to manage publisher relations. The Trackier Performance Marketing Platform enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.

About the Role:

We are seeking a highly motivated and experienced PR Specialist to elevate the brand visibility of Trackier and its founders on a global scale, with a primary focus on expanding our reach beyond Indian borders. This role is crucial in building and maintaining strong relationships with media, influencers, and industry stakeholders to enhance Trackier's reputation and drive business growth. The ideal candidate is a strategic thinker with excellent communication skills, a proven track record in PR, and a deep understanding of the B2B SaaS landscape.

Responsibilities:

1. Media Relations:
   1. Develop and execute comprehensive PR strategies to increase Trackier's media coverage in key target markets outside India.
   2. Build and maintain strong relationships with journalists, bloggers, industry analysts, and influencers in relevant international media outlets (e.g., tech publications, business magazines, industry-specific blogs).
   3. Proactively pitch stories and secure media placements in top-tier publications.
   4. Respond to media inquiries and manage media relations activities.
   5. Monitor media coverage and analyze PR results to measure effectiveness and identify areas for improvement.
2. Founder Profiling:
   1. Develop and implement PR strategies to enhance the visibility and thought leadership of Trackier's founders in international markets.
   2. Secure speaking opportunities for founders at industry events, conferences, and webinars.
   3. Arrange interviews and feature stories with relevant media outlets.
   4. Position founders as thought leaders in the performance marketing and SaaS space.
3. International Market Expertise:
   1. Develop a deep understanding of the media landscape and cultural nuances in key target markets outside India.
   2. Adapt PR strategies and messaging to resonate with different audiences.
   3. Stay up-to-date on industry trends and best practices in international PR.
4. Reporting and Analysis:
   1. Track and analyze PR results, providing regular reports on key metrics and achievements.
   2. Use data-driven insights to optimize PR strategies and maximize ROI.
5. Budget Management:
   1. Manage PR budgets effectively and ensure efficient use of resources.

Qualifications:

1. Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
2. Minimum of 5-7 years of experience in PR, preferably in the B2B SaaS industry.
3. Proven track record of securing media placements in top-tier publications, ideally including international outlets.
4. Strong understanding of the media landscape and PR best practices.
5. Excellent written and verbal communication skills in English. Proficiency in other languages is a plus.
6. Experience in developing and executing PR strategies for international markets.
7. Strong media relations skills and a well-established network of media contacts.
8. Excellent organizational and project management skills.
9. Experience with media monitoring and analysis tools.

Bonus Points:

1. Experience working with international PR agencies.
2. Established relationships with key influencers in the tech and business space.
3. Knowledge of SEO and social media marketing.
4. Candidates resident in Mumbai, Maharashtra will be preferred.

Location: Remote

Benefits:

• Medical Insurance.
• Best in industry salary structure.
• Sponsored trips.
• Lucrative reimbursement policy.