PR Manager

appflame; United States; Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Vacation days

Learning budget

Corporate discounts

Job summary

appflame is seeking a proactive PR professional to lead consumer and product PR campaigns in the United States. You will secure coverage across top-tier lifestyle, tech, and business outlets, and develop compelling data-driven stories and expert commentary to support our dating apps like Hily.

Collaboration with product, marketing, and design teams will be essential to craft polished messaging. You will write press releases, pitches, and comments in English, manage journalist relationships, and

Qualifications

• Proven experience in consumer, product, lifestyle, tech, or corporate PR.
• Track record of securing brand mentions in top-tier US and/or UK media outlets.
• Fluent English writing and speaking; able to pitch with minimal edits.

Responsibilities

• Support Hily’s consumer and product PR campaigns in the US.
• Secure earned media coverage in top-tier media outlets across lifestyle, tech, business, and relationships.
• Develop data-driven, expert-led, newsjacking and product stories to media outlets.
• Build and maintain relationships with journalists, editors, and producers.
• Work with internal experts to source comments and prepare media materials.
• Write clear, engaging press releases, pitches, and other PR content in English.

Skills

Consumer PR

US media relations

Storytelling

Job description

appflame — a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect.

Who we are today:

• 7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw.
• In 2025, appflame ranked 5th among Ukraine’s 50 best employers according to Forbes and won in the “Place for Growth” category.
• Our apps Hily and Taimi are among the Top 5 dating apps in the U.S., with over 70 million users. AdConnect and Mailkeeper build and scale our own B2B and B2C solutions.

Our mission: Flame up the world with Ukrainian products.

Our goals:

• Reach the top 5 product companies in the world.
• Become a unicorn — and turn Ukraine into a country where unicorns are born and thrive.

We’re looking for daring, ambitious, and “a little crazy” people — those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen.

Your project:

Hily. This app allows users to be truly yourself and enjoy dating as they
are. With Hily our users become part of a dating community where authentic people are
looking for real connections. We do our best to understand users’ needs and shorten
their path from registration to finding an ideal partner. We also work hard to make sure
our users feel safe and comfortable. Thanks to our efforts, we are always on the list of
the top 5 dating apps in the USA.

Hily today : 43M+ users, 1.5B+ likes sent, 50M+
matches annually.

You will:

• Support Hily’s consumer and product PR campaigns in the US.
• Secure earned media coverage in top-tier lifestyle, consumer, tech, business, relationships, and TV media.
• Develop and pitch original data-driven, expert-led, newsjacking and product stories to relevant media outlets.
• Build and maintain relationships with journalists, editors, and producers.
• Work with Hily’s internal experts to source comments and prepare media materials.
• Write clear, engaging press releases, media pitches, expert comments, briefs, and other PR content in English.
• Maintain media lists, campaign reports, and work on new PR ideas.
• Work closely with product, marketing, social, design, and other teams.

We’ll have a match if you:

• You live and breathe PR, love what you do, and most of all, love seeing the results.
• You have proven experience in consumer, product, lifestyle, tech, or corporate PR.
• You have a track record of securing brand mentions in top-tier US and/or UK media outlets — or you’re very eager to gain some.
• You write and speak English fluently and can create polished press releases, pitches, and expert comments with minimal editing.
• You know what makes a story newsworthy and can turn an idea, a data point, or a trend into a pitch journalists want to open and cover.
• You are highly organized, reliable with deadlines, and able to manage several campaigns and tasks at the same time.
• You’re not afraid to experiment and try new approaches.
• You love winning, and if you lose, it’s only temporary.
• You care about quality, move quickly when needed, and want to see your work turn into real media coverage.
• You’re ready for the next big chapter of your career.

Will be an advantage:

• Experience working specifically with US and UK consumer, lifestyle, dating, relationships, tech, business, or TV media.
• Experience creating and pitching survey-led or data-driven PR stories.
• Existing relationships with journalists, editors, and producers in priority US or UK outlets.
• Background in media and/or PR agency.
• A lovely cat or dog that’s ready to make a cameo during virtual meetings.

What we offer:

Work

Choose where you work best. Join our modern office with all the office benefits, or work remotely with modern equipment and a budget to set up your home workspace.

Health & Wellbeing

• Medical insurance in Ukraine or healthcare compensation abroad.
• Unlimited paid sick leave and 31 paid vacation days, including public holidays.
• Benefits Cafeteria budget.
• Additional on-site health and wellness benefits for office-based teammates.

Learning & Growth

• Competitive compensation and regular salary reviews.
• Personal Learning Budget.
• English lessons and Speaking Club.
• Corporate library and learning platforms.
• Career Maps, rotation opportunities, and knowledge-sharing.

Community

• Team buildings and regular corporate events.
• Interest-based communities.
• Online and offline team activities.

appflame Foundation
Since the beginning of the full-scale invasion, appflame Foundation has supported Ukraine and our military teammates.

Extra Perks

• Corporate discounts across a wide range of brands and services.
• Really fiery referral bonus program.

Why appflame?

• Build Ukrainian products that compete with the best players on the global market.
• Bring your own ideas to life instead of being a cog in the system.
• Direct contact with Snapchat, Facebook, Google, and Apple, and access to their best practices.
• Work with a global market and a massive audience.
• A team of like-minded people focused on results.
• Well-established processes and real opportunities to grow within the company.
• Transparent evaluation based on personal performance indicators.

Join our team — it’s going to be hotter than you can imagine.

We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.