Creative Marketing Lead

Appflame; United States; Hybrid; USD 120,000 - 210,000; Full time

Benefits offered by this job

Hybrid/Remote work options

Medical insurance

Unlimited paid vacation

English lessons

Learning budget

Career maps and rotations

Team events

Job summary

appflame is seeking a strategic Head of Creative Marketing to lead and grow a high‑performing team across Meta, TikTok and Google campaigns, owning creative strategy and execution.

You will mentor marketers, hire and onboard talent, manage workload by audience, drive bold ideas, analyze results with metrics, and stay hands‑on with production to scale performance while remote/hybrid options are available.

Qualifications

• Experience leading and mentoring a team of creative marketers.
• Ability to read creative performance and base decisions on test results.
• Define and evolve a creative marketing strategy aligned with performance goals.
• Hands‑on experience creating and testing creatives for Meta, TikTok and Google.
• Balance idea generation with disciplined scaling by network and audience.

Responsibilities

• Define and evolve Taimi’s creative marketing strategy aligned with performance goals.
• Build, lead, and mentor a team of creative marketers, delegating clearly.
• Hire, onboard, and develop marketers, raising the team's bar.
• Plan tasks across networks and audiences, balancing new content with scalable creatives.
• Drive bold hypotheses and testing, analyze results with metrics.
• Stay hands‑on with creative production and testing across Meta, TikTok, and Google.

Skills

Team leadership

Mentoring

Hiring & onboarding

Creative marketing

Data-driven decision making

Performance marketing

Meta Ads

TikTok Ads

Google Ads

Tools

Meta Ads

TikTok Ads

Google Ads

Job description

appflame — a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect.

Who we are today:

• 7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw.
• In 2025, appflame ranked 5th among Ukraine’s 50 best employers according to Forbes and won in the “Place for Growth” category.
• Our apps Hily and Taimi are among the Top 5 dating apps in the U.S., with over 70 million users. AdConnect and Mailkeeper build and scale our own B2B and B2C solutions.

Our mission: Flame up the world with Ukrainian products.

Our goals:

• Reach the top 5 product companies in the world.
• Become a unicorn — and turn Ukraine into a country where unicorns are born and thrive.

We’re looking for daring, ambitious, and “a little crazy” people — those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen.

Your project:

Taimi is an inclusive LGBTQ+ dating app carefully designed to explore users’ diverse romantic and sexual preferences. It ranks among the Top 5 dating apps in the U.S. by downloads, with partnerships with Doja Cat, Katy Perry, Lil Nas X, Netflix, The Ellen Show, Rolling Stone Magazine, and more.

Taimi today: 31M users, 1.5M MAU, 84M+ matches annually.

You will:

• Define and evolve Taimi’s creative marketing strategy, aligned with performance goals and built to scale.
• Build, lead, and mentor a team of creative marketers, delegating clearly and giving constructive feedback.
• Hire, onboard, and develop marketers, continuously raising the team’s bar.
• Plan and distribute tasks across the team by network and audience, balancing new content production against the scaling of winning creatives.
• Drive the search for new creative ideas, inspiring bold hypotheses and a fearless approach to testing and experimentation.
• Analyze creative performance, interpret test results, and back creative decisions with metrics.
• Stay hands-on with creative production and testing across Meta, TikTok, and Google.

We’ll have a match if you:

• Have proven experience leading and mentoring a team of creative marketers.
• Read creative performance fluently and make data‑backed decisions from test results.
• Can define and evolve a creative marketing strategy aligned with performance and scalability goals.
• Have hands‑on experience creating and testing creatives for Meta, TikTok, and Google, with a strong understanding of each network’s audience specifics and algorithm nuances.
• Balance idea generation with disciplined scaling, planning work by network and audience.
• Inspire experimentation and bold hypotheses across your team.

Will be an advantage:

• Experience in dating, social, or other high‑scale consumer apps.

What we offer:

Work

Choose where you work best. Join our modern office with all the office benefits, or work remotely with modern equipment and a budget to set up your home workspace.

Health & Wellbeing

• Medical insurance in Ukraine or healthcare compensation abroad.
• Unlimited paid sick leave and 31 paid vacation days, including public holidays.
• Benefits Cafeteria budget.
• Additional on‑site health and wellness benefits for office‑based teammates.

Learning & Growth

• Competitive compensation and regular salary reviews.
• Personal Learning Budget.
• English lessons and Speaking Club.
• Corporate library and learning platforms.
• Career Maps, rotation opportunities, and knowledge-sharing.

Community

• Team buildings and regular corporate events.
• Interest-based communities.
• Online and offline team activities.

appflame Foundation

Since the beginning of the full‑scale invasion, appflame Foundation has supported Ukraine and our military teammates.

Extra Perks

• Corporate discounts across a wide range of brands and services.
• Really fiery referral bonus program.

Why appflame?

• Build Ukrainian products that compete with the best players on the global market.
• Bring your own ideas to life instead of being a cog in the system.
• Direct contact with Snapchat, Facebook, Google, and Apple, and access to their best practices.
• Work with a global market and a massive audience.
• A team of like‑minded people focused on results.
• Well‑established processes and real opportunities to grow within the company.
• Transparent evaluation based on personal performance indicators.

Join our team — it’s going to be hotter than you can imagine.

We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.