PR & Creator Partnerships Lead

Rifle Paper Co.; Winter Park (FL); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Rifle Paper Co. is seeking a PR & Influencer Lead in Winter Park, FL or New York, NY to drive earned media, influencer partnerships, and affiliate programs. You will own day-to-day PR and creator initiatives, partnering with cross-functional teams to translate business priorities into compelling stories and campaigns.

The role requires strategic thinking and strong relationships with editors and creators. Hybrid onsite expectations include occasional in-office days and travel as project needs

Qualifications

• Develop and own PR and influencer strategies aligned with brand priorities.
• Lead day-to-day media pitching and outreach at local and national levels.
• Identify editorial opportunities and develop compelling story angles around products and launches.
• Coordinate media requests, product samples, and editorial opportunities.

Responsibilities

• Translate calendar into editorial opportunities and creator campaigns.
• Manage influencer and affiliate programs and tracking of performance.
• Build relationships with editors, stylists, and media contacts.
• Lead creator campaigns from concept through completion with briefs and approvals.
• Measure PR performance and provide actionable insights.

Skills

Public relations

Influencer marketing

Media pitching

Relationship building

Strategy development

Tools

ShopMy

LTK

Job description

Rifle Paper Co. is seeking a PR & Influencer Lead in Winter Park, FL or New York, NY to drive earned media, influencer partnerships, and affiliate programs. You will own day-to-day PR and creator initiatives, partnering with cross-functional teams to translate business priorities into compelling stories and campaigns.

The role requires strategic thinking and strong relationships with editors and creators. Hybrid onsite expectations include occasional in-office days and travel as project needs