US PR & Partnerships Lead for Creator Growth

Wolf & Badger; New York (NY); Hybrid; USD 110,000 - 145,000; Full time

Benefits offered by this job

Health insurance

Equity

Hybrid work

Paid vacation

401(k)

Staff discount

Wellness budget

Job summary

Wolf & Badger in New York is seeking a senior Head of PR & Partnerships to build the US profile of the independent designer marketplace. You will lead US media relations, creator programs and cross-border collaborations from our SoHo office, with regular travel to London and LA.

You will own PR strategy for UK and US, manage budgets, partnerships, events and a high-growth cross-functional team, aiming to secure top-tier coverage and measurable creator-driven demand.

Qualifications

• 6+ years in PR and communications, in-house or agency, in fashion, lifestyle, beauty or retail, with experience managing people, agencies or programs end to end

Responsibilities

• Lead the PR and communications strategy for Wolf & Badger, focused on the US with a global view across UK and US markets
• Build relationships with top-tier media, stylists and tastemakers for consistent coverage
• Own the press office end to end: story development, materials, samples, credits and rapid response
• Run a unified PR and events calendar across New York and London
• Own US creator strategy and manage ShopMy relationships with creators
• Turn SoHo store into a stage for press, creator, designer and customer events
• Represent Wolf & Badger at US industry events and with press and partners

Skills

PR & Communications

Media relations

Creator programs

Event planning

Stakeholder mgmt

Data-driven

Job description

Wolf & Badger in New York is seeking a senior Head of PR & Partnerships to build the US profile of the independent designer marketplace. You will lead US media relations, creator programs and cross-border collaborations from our SoHo office, with regular travel to London and LA.

You will own PR strategy for UK and US, manage budgets, partnerships, events and a high-growth cross-functional team, aiming to secure top-tier coverage and measurable creator-driven demand.