PPC Specialist at NinjaHoldings Remote

NinjaHoldings; United States; Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Startup culture

Downtown Chicago office access

Equal opportunity employer

Job summary

NinjaHoldings is seeking a PPC Specialist to develop, implement, and optimize paid advertising strategies across Google Ads, Meta, Microsoft, and app stores to drive high-quality traffic and strong ROI. You will own the full lifecycle of paid campaigns from planning to performance analysis in a fast-paced, collaborative setting.

The ideal candidate has hands-on campaign management experience, strong analytical skills, and CRO knowledge, with a proven ability to test, optimize bidding, audiences,

Qualifications

• 3+ years of hands-on PPC campaign management, preferably in financial services.
• Proficiency with Google Ads, Microsoft Ads, Facebook Ads Manager and related certifications.
• Strong analytical skills to interpret data and translate insights into strategy.
• Experience optimizing campaigns for performance, bidding, targeting, and placements.
• Knowledge of CRO, A/B testing, and user journeys to boost conversions.

Responsibilities

• Develop, implement, and manage PPC campaigns across Google Ads, Meta, Microsoft, and app stores.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize ad creative, landing pages, and campaign strategies to improve ROI.
• Monitor performance, track KPIs, and generate reports on key metrics.
• Perform A/B testing to optimize creatives, bidding, and landing pages.
• Collaborate with content, development, and compliance teams to ensure alignment.
• Stay updated on platform changes and industry trends to maintain a competitive edge.

Skills

PPC campaign management

Analytical skills

A/B testing

Cross-functional collaboration

Communication

Tools

Google Ads

Microsoft Ads

Facebook Ads Manager

Job description

PPC Specialist job at NinjaHoldings. Remote.

Job Summary

NinjaHoldings is seeking a highly skilled and results-driven PPC Specialist to join our dynamic and fast-paced team. This role will focus on developing, implementing, and optimizing paid advertising strategies across various digital platforms to drive high-quality traffic, increase conversions, and deliver exceptional ROI.

The PPC Specialist will oversee the entire lifecycle of paid campaigns, from planning and execution to performance analysis and continuous optimization. You will work closely with our marketing and risk teams to ensure alignment with business objectives and will be expected to bring innovative ideas to enhance our digital presence.

The ideal candidate will be both strategic and hands-on, possessing a deep understanding of PPC platforms, audience targeting, and campaign management. You will have a strong analytical mindset, a passion for data-driven decision-making, and the creativity to craft compelling creative that resonates with our target audience.

If you thrive in a collaborative environment and are eager to make a measurable impact on a company's growth, we'd love to hear from you.

Key Responsibilities

• Develop, implement, and manage PPC campaigns across various platforms including but not limited to Google Ads, Meta, Microsoft, and App Stores
• Conduct thorough keyword research and competitor analysis to identify growth opportunities
• Optimize ad creative, landing pages, and campaign strategies to improve campaign performance and ROI
• Monitor campaign performance, track all relevant KPIs, and generate reports on key metrics
• Perform A/B testing to optimize ad creatives, campaign strategies and landing pages
• Collaborate internally to ensure cohesive compliance branding and messaging
• Stay up to date on industry trends, platform updates, and new tools to maintain a competitive edge in a hyper-competitive vertical

Requirements

• 3+ years of hands-on experience managing PPC campaigns, preferably within the financial services sector, with a proven track record of driving measurable results (e.g., increased ROI, reduced CPA)
• Expertise in platforms and tools such as Google Ads, Microsoft Ads, and Facebook Ads Manager supported by various certifications
• Advanced analytical skills with the ability to interpret complex datasets, identify trends, and translate insights into actionable strategies
• Strong background in optimizing campaigns for performance, including refining advanced bidding strategies, adjusting audience targeting, and improving ad placements
• Deep understanding of CRO principles, with experience in A/B testing, multivariant testing, and optimizing customer journeys to increase conversions
• Experience working in cross-functional teams, with a collaborative mindset and the ability to effectively communicate with content creators, developers and compliance
• Technical Skills (great to have or willingness to learn): Familiarity with basic coding or scripting languages such as HTML, CSS, JavaScript, or SQL for tasks like implementing tracking codes, creating and executing custom scripts, or advanced data manipulation.

Benefits

• Competitive salary and benefits package
• Flexible, remote work
• Fun, fast-paced work environment
• Dynamic start-up culture
• Ability to make an immediate impact in a growth stage company
• Convenient downtown Chicago office located in the heart of the city
• Equal opportunity employer