PPC Specialist (iGaming) – Data-Driven Growth

Soft2Bet; Fort Lee (NJ); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Discretionary bonuses

Comprehensive benefits (medical,Dental

401(k)

In-office meals

Job summary

Soft2Bet, a platform provider in the iGaming space, is seeking a PPC Specialist to support the PPC Manager in day-to-day execution across Google Ads, Apple Search Ads, Microsoft Advertising, Meta, and more.

The role emphasizes data-driven optimization, reporting, and A/B testing, with collaboration across Creative, Content, Analytics, Product, and Compliance teams to ensure compliant, high-performing campaigns in a regulated market.

Qualifications

• 4–5 years of experience in PPC, SEM, paid social, digital marketing, or campaign coordination.
• Familiarity with Google Ads and core paid-search concepts.
• Strong attention to detail with campaign data and reporting tools.
• Understanding of CPA, CTR, CVR, ROAS, and budget pacing.
• Collaborative approach and ability to work cross-functionally.

Responsibilities

• Assist in launching, monitoring, and optimizing paid media campaigns across Google Ads, Apple Search Ads, Microsoft Advertising (Bing), Meta, and other platforms.
• Support keyword research, audience research, and competitive analysis to improve campaign performance.
• Track campaign metrics and identify opportunities to improve CPA, CTR, CVR, ROAS, and other indicators.
• Prepare performance reports and summarize findings and recommendations for the PPC Manager.
• Support A/B testing of ad copy, creative, landing pages, and bid strategies.
• Collaborate with Creative, Content, Analytics, Product, and Compliance teams for execution.
• Ensure campaigns follow advertising standards, brand guidelines, and regulatory expectations.
• Assist with budget pacing, spend tracking, and quality assurance across platforms.
• Stay informed on platform updates and best practices in regulated iGaming space.

Skills

Google Ads

PPC

SEM

Paid social

Campaign data

Tools

Google Ads platform

Apple Search Ads

Microsoft Advertising

Meta Ads Manager

Excel

Job description

Soft2Bet, a platform provider in the iGaming space, is seeking a PPC Specialist to support the PPC Manager in day-to-day execution across Google Ads, Apple Search Ads, Microsoft Advertising, Meta, and more.

The role emphasizes data-driven optimization, reporting, and A/B testing, with collaboration across Creative, Content, Analytics, Product, and Compliance teams to ensure compliant, high-performing campaigns in a regulated market.