Web3 PPC Strategist: Data-Driven ROI & Campaign Mastery

Coinbound; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Coinbound is seeking a PPC specialist to run and optimize paid campaigns across Google, Meta, X, and crypto ad networks. You will perform keyword research, ad copy testing, and ROI-focused optimization, while setting up conversion tracking and reporting dashboards using GA4, GTM, and Looker Studio.

The role requires 2+ years in PPC advertising with Web3 experience, strong analytical skills, and excellent communication.

Qualifications

• 2+ years of experience in PPC advertising, with Web3 platform exposure.
• Proficiency in Google Ads, Facebook Ads and other PPC tools.
• Experience with cloaking PPC campaigns.
• Strong analytical skills with data-driven decision making.
• Excellent communication and collaboration abilities.
• Passion for the Web3 space and industry trends.

Responsibilities

• Run and optimize paid campaigns across Google, Meta, X and crypto ad networks.
• Develop and execute PPC campaigns across PPC platforms.
• Monitor campaign performance and optimize for ROI.
• Conduct keyword research and ad copy testing.
• Set up and manage conversion tracking and reporting dashboards (GA4, GTM, Looker Studio).
• Stay up-to-date on Web3 advertising trends and best practices.
• Communicate strategy and performance with clients; collaborate with internal teams.

Skills

PPC advertising

Analytical skills

Communication

Collaboration

Tools

Google Ads

Facebook Ads

PPC tools

Job description

Coinbound is seeking a PPC specialist to run and optimize paid campaigns across Google, Meta, X, and crypto ad networks. You will perform keyword research, ad copy testing, and ROI-focused optimization, while setting up conversion tracking and reporting dashboards using GA4, GTM, and Looker Studio.

The role requires 2+ years in PPC advertising with Web3 experience, strong analytical skills, and excellent communication.