PPC Specialist

Soft2Bet; Fort Lee (NJ); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Bonuses

Medical+Dental+Vision

401(k)

PTO

In-office meals

Global team

Professional growth

Job summary

Soft2Bet in Fort Lee, New Jersey, is seeking a PPC Specialist to support the PPC Manager in launching, monitoring, and optimizing paid media campaigns across Google Ads, Apple Search Ads, Microsoft Advertising, Meta, and more. You will analyze performance data, conduct keyword research, and help drive CPA, CTR, CVR, and ROAS improvements in a fast-moving iGaming environment.

The role emphasizes hands-on execution, collaboration with cross-functional teams, and a focus on compliant, responsible

Qualifications

• 4–5 years of experience in PPC, SEM, paid social, digital marketing, or campaign coordination.
• Familiarity with Google Ads and core paid-search concepts.
• Strong attention to detail with campaign data, spreadsheets, reporting tools.
• Understanding of CPA, CTR, CVR, ROAS, and budget pacing.
• Strong communication and cross-functional collaboration.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Eagerness to learn, test, and develop expertise in performance marketing.

Responsibilities

• Assist in launching, monitoring, and optimizing paid media campaigns across Google Ads, Apple Search Ads, Microsoft Advertising, Meta, and other platforms.
• Support keyword research, audience research, and competitive analysis to improve performance.
• Track campaign metrics and identify opportunities to improve CPA, CTR, CVR, ROAS.
• Prepare performance reports and summarize findings for the PPC Manager.
• Support A/B testing of ad copy, creative, landing pages, and bid strategies.
• Collaborate with Creative, Content, Analytics, Product, and Compliance teams.
• Ensure campaigns follow advertising standards, brand guidelines, Responsible Gaming, and regulations.
• Assist with budget pacing, spend tracking, and QA across platforms.
• Stay informed on platform updates and best practices in regulated iGaming space.

Skills

PPC

SEM

Paid media

Digital marketing

Tools

Google Ads

Apple Search Ads

Microsoft Advertising

Meta Ads Manager

Job description

Are you eager to build your career in paid media while supporting high-impact acquisition efforts in a fast-moving iGaming environment?

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

Location: Fort Lee, New Jersey (100% On-site)
Work Mode: Full-time, office-based (Remote or hybrid work arrangements are not available)

As a PPC Specialist, you will support the PPC Manager in the day-to-day execution, monitoring, and optimization of paid media campaigns across Paid Search and other performance channels. This is a hands‑on opportunity for a detail-oriented, analytical professional who is motivated to deepen their expertise in performance marketing within a regulated industry.

You will help ensure campaigns run smoothly, identify meaningful performance trends, and contribute to ongoing testing and optimization across Soft2Bet’s iGaming and sports betting brands. The role is ideal for someone who enjoys working with data, campaigns, and cross‑functional teams while building a strong foundation in acquisition marketing.

What You’ll Do

• Assist in launching, monitoring, and optimizing paid media campaigns across Google Ads, Apple Search Ads, Microsoft Advertising (Bing), Meta, and other relevant platforms.


• Support keyword research, audience research, and competitive analysis to improve campaign performance.


• Track campaign metrics and identify opportunities to improve CPA, CTR, CVR, ROAS, and other core performance indicators.


• Prepare performance reports and summarize findings, insights, and optimization recommendations for the PPC Manager.


• Support A/B testing of ad copy, creative, landing pages, bid strategies, and audience targeting.


• Collaborate with Creative, Content, Analytics, Product, and Compliance teams to support effective campaign execution.


• Help ensure campaigns follow applicable advertising standards, brand guidelines, Responsible Gaming requirements, and regulatory expectations.


• Assist with budget pacing, spend tracking, campaign maintenance, and quality assurance across platforms.


• Stay informed on platform updates, paid‑media best practices, and competitive activity within the regulated iGaming space.

What We’re Looking For

• 4–5 years of experience in PPC, SEM, paid social, digital marketing, or campaign coordination.


• Familiarity with Google Ads and core paid‑search and performance‑marketing concepts.


• Strong attention to detail and confidence working with campaign data, spreadsheets, reporting tools, and performance metrics.


• Understanding of key acquisition metrics, including CPA, CTR, CVR, ROAS, and budget pacing.


• Strong communication skills and a collaborative approach to working with cross‑functional teams.


• Ability to stay organized and manage multiple campaigns, priorities, and deadlines in a fast‑paced environment.


• Eagerness to learn, test, and develop expertise in performance marketing.


• Experience in iGaming, online gaming, sports betting, or another regulated industry is a plus.

Nice to Have

• Foundational understanding of Paid Social and Display platforms.


• Experience with Apple Search Ads, Microsoft Advertising, Meta Ads Manager, or comparable media‑buying platforms.


• Familiarity with A/B testing, landing‑page optimization, and conversion tracking.


• Exposure to responsible advertising standards in regulated markets.

Benefits

• Bonuses: Discretionary, performance-based


• Benefits: Comprehensive medical, dental, and vision coverage, plus 401(k)


• Time Off: Generous PTO policy


• Perks: Partially subsidized in‑office breakfasts and lunches


• Culture: A collaborative, international team that celebrates milestones and wins together


• Growth: Strong opportunities for professional development and ownership within a scaling organization

Soft2Bet is proud to be an Equal Opportunity Employer. We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.

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