PPC Specialist

Smart State; Fort Lee (NJ); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Discretionary, performance based bonus

Comprehensive medical, dental, and vis

401(k)

Job summary

Smart State Inc. in New Jersey is actively seeking a PPC Specialist to support the PPC Manager in day-to-day execution across paid search and related platforms.

This hands-on role requires attention to detail and a passion for performance marketing within a regulated iGaming environment. You will help launch, monitor, and optimize campaigns, conduct keyword and audience research, and assist with testing and reporting to drive ROAS and lower CPA.

Qualifications

• 4–5 years of experience in PPC, SEM, paid social, digital marketing or campaign coordination.
• Familiarity with Google Ads and basic performance marketing concepts.
• Strong attention to detail and comfort working with data, spreadsheets and reporting tools.
• Good communication skills and willingness to learn in a fast-paced environment.
• Ability to stay organized while supporting multiple campaigns and priorities.
• Industry experience in iGaming or Gaming is a plus.
• Foundational understanding of Paid Social and Display platforms.

Responsibilities

• Assist in launching, monitoring, and optimizing paid media campaigns across Google Ads, Apple Search Ads, Bing, Meta, and other platforms.
• Support keyword research, audience research, and competitive analysis to improve performance.
• Track campaign metrics and identify opportunities to improve CPA, CTR, CVR, ROAS.
• Prepare performance reports and summarize key findings for the PPC Manager.
• Support A/B testing of ad copy, creative, landing pages, and audience targeting.
• Collaborate with creative, content, analytics, and product teams to support execution.
• Ensure campaigns follow advertising, brand, and responsible gaming guidelines.
• Assist with budget pacing, spend tracking, and routine campaign maintenance.

Skills

PPC

SEM

Paid social

Digital marketing

Campaign coordination

Data analysis

Attention to detail

Communication

Tools

Google Ads

Apple Search Ads

Bing Ads

Meta Ads

Job description

Smart State Inc. is expanding! We’re looking for a PPC Specialist to join our New Jersey-based Media team. If you’re eager to grow your career in paid media, enjoy working with data and campaigns, and want to support high-impact acquisition efforts in a fast-moving environment, this role is a great opportunity to learn and contribute across our iGaming and sports betting products.

Work Mode: 100% Onsite (Hybrid/Remote not available)

The Role

As the PPC Specialist, you will support the PPC Manager in the day-to-day execution, monitoring, and optimization of media campaigns across Paid Search. This is a hands-on role for someone who is detail-oriented, analytical, and motivated to build expertise in performance marketing within a regulated industry.

You will help keep campaigns running smoothly, identify performance trends, and support ongoing testing and optimization efforts. This role is ideal for someone looking to deepen their paid media skills while contributing to meaningful growth for Smart State’s products.

What You’ll Do

• Assist in launching, monitoring, and optimizing paid media campaigns across Google Ads, Apple Search Ads, Bing, Meta, and other relevant platforms.
• Support keyword research, audience research, and competitive analysis to help improve campaign performance.
• Track campaign metrics and help identify opportunities to improve CPA, CTR, CVR, and ROAS.
• Help prepare performance reports and summarize key findings for the PPC Manager.
• Support A/B testing of ad copy, creative, landing pages, and audience targeting.
• Collaborate with creative, content, analytics, and product teams to support campaign execution.
• Help ensure campaigns follow applicable advertising, brand, and responsible gaming guidelines.
• Assist with budget pacing, spend tracking, and routine campaign maintenance.
• 4 - 5 years of experience in PPC, SEM, paid social, digital marketing, or campaign coordination.
• Familiarity with Google Ads and basic performance marketing concepts.
• Strong attention to detail and comfort working with data, spreadsheets, and reporting tools.
• Good communication skills and a willingness to learn in a fast-paced environment.
• Ability to stay organized while supporting multiple campaigns and priorities.
• Industry experience in iGaming or Gaming is a plus.
• Foundational understanding of Paid Social and Display platforms. (If you speak "Paid Social" and "Display," that’s a huge plus but it's absolutely optional!)

Bonuses

Discretionary, performance based

Benefits

Comprehensive medical, dental, and vision + 401(k)

Perks

Partially subsidized in-office breakfasts and lunches

Culture

Collaborative team that celebrates milestones and wins together

Growth

Professional development and ownership within a scaling organization

Smart State Inc. is proud to be an Equal Opportunity Employer. We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.