Sr Paid Search Specialist

Knak Digital; Baltimore (MD); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

401(k)

Unlimited PTO

Paid holidays

Summer Fridays

Flex time

Cell phone stipend

Professional development

Philanthropic support

Hybrid, 2 day a week

Job summary

Knak Digital in Baltimore is seeking a digital marketing specialist to drive SEM strategies across Google and Microsoft Ads. You will manage campaigns, research keywords, and optimize bids to improve ROI while delivering clear analytics and reporting. The role includes collaboration with media teams and clients in a hybrid work setting.

Ideal candidates bring strong Excel skills, SEO/analytics experience, and a passion for data-driven optimization in a fast-paced agency environment.

Qualifications

• Strong knowledge of Google Ads and Microsoft Ads with bid-management experience.
• Experience with analytics tools (GA/Adobe Analytics) and reporting.
• Hands-on with HTML/CSS/JavaScript and data-driven optimization.

Responsibilities

• Develop digital media strategies aligned with client goals.
• Design, build and manage SEM campaigns including bid strategy and copy.
• Create reports to measure ROI and identify optimization opportunities.
• Summarize learnings from data to improve client ROI.
• Manage multiple projects with deadlines and budgets.
• Collaborate with media and client services teams and work independently.

Skills

Google Ads

Microsoft Ads

Bid management

Analytics

Excel

HTML/CSS/JS

Communication skills

ROI optimization

Tools

Google Analytics

Adobe Analytics

Ad Serving

Campaign trafficking

Job description

About the Company

Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital, and branding. Clients span a range of industries, including retail, media, nonprofit, technology, entertainment, and hospitality.

Benefits

• Medical insurance
• 401(k)
• Unlimited PTO
• Paid holidays, including a company shutdown the last week of December
• Summer Fridays
• Flex time
• Cell phone stipend
• Professional development (training, memberships, and conferences)
• Philanthropic support
• Hybrid, 2 day a week

Responsibilities

• Develop digital media strategies that work in tandem with the integrated media plan and overall advertising strategy
• Design, build, and manage SEM campaigns, including account structure, keyword research, bid strategy and management, ad copy, and other core PPC functions
• Create and interpret reports that measure campaign delivery against KPIs and identify opportunities to improve performance
• Interpret, summarize, and communicate learnings from primary and secondary data to continuously improve ROI on client budgets
• Manage multiple projects with close attention to detail, deadlines, budgets, and timelines
• Collaborate with media and client services teams while also working independently

Qualifications

• Thorough knowledge of Google Ads and Microsoft Ads, plus bid management tools
• Knowledge of advanced interactive targeting technologies
• Experience with third-party ad serving, campaign trafficking, and web analytics tools such as Google Analytics and Adobe Analytics
• Working knowledge of HTML, CSS, and JavaScript
• Strong analytical and Excel skills, along with strong written and verbal communication
• Passion for digital media and a drive to stay current on search marketing trends and best practices