PPC Manager, Roofing (Remote, Managua)

Blacksmith Agency; United States; Remote; GBP 52,000 - 82,000; Full time

Job summary

Blacksmith Agency is a AI-first digital agency seeking a PPC Manager for Roofing. You will own paid media for roofing clients across markets, shaping targeting, budgets, roadmaps, and the narrative when clients ask why. You are the strategic voice at the table, and you make the calls.

You will manage Google Ads, Meta, LinkedIn, and Microsoft Ads, handle bidding, testing, tracking with GA4 and GTM, and craft 90-day roadmaps with clear storytelling on performance calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements; able to walk through results.
• Agency experience managing multiple clients simultaneously.
• Fluent spoken English with US clients.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Manage budget allocation, bidding, targeting, and creative testing.
• Set up and trust tracking: GA4, Tag Manager, platform pixels.
• Create 90-day and quarterly client roadmaps and report on the numbers.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

US client English

Tools

GA4

Tag Manager

Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.