PPC Manager (Remote, Detroit)

Blacksmith Agency; Detroit (MI); Remote; USD 65,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As PPC Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. What You Will Own includes paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, budget allocation, bidding, targeting and testing, and robust conversion tracking.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA or pipeline improvements.
• Agency experience across multiple clients.

Responsibilities

• Manage paid media across Google, Meta, LinkedIn and Microsoft Ads for accounts.
• Allocate budgets, bid, target, test creatives and know when to kill a campaign.
• Set up conversion tracking with GA4, GTM and platform pixels.
• Develop 90-day and quarterly roadmaps with clear narrative for clients.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing


• Full time


• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.


• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.


• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.


• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.


• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.


• A record of moving ROAS, CPA or pipeline numbers you can walk us through.


• Agency experience across several clients at once.


• Clear spoken English with US clients on live calls.