PPC Manager

Sunny Health and Fitness; California (MO); On-site; USD 70,000 - 90,000; Full time

Job summary

Sunny Health and Fitness in California is looking for a skilled PPC Manager to lead and optimize digital advertising campaigns across platforms like Google and Amazon. This role requires developing strategies, managing budgets, and delivering measurable ROI.

The ideal candidate will have at least 3 years of experience in PPC management and strong analytical skills. The position offers a dynamic work environment with opportunities for growth.

Qualifications

• 3+ years of experience managing PPC campaigns at platforms like Google Ads or Amazon Advertising.
• Proficiency in using analytics tools for campaign performance.
• Strong understanding of bidding strategies and conversion optimization.

Responsibilities

• Plan, execute, and optimize PPC campaigns across various platforms.
• Manage budgets and monitor campaign performance.
• Provide regular reporting on advertising KPIs.

Skills

PPC management

Analytical skills

Keyword research

Budget management

Ad performance analysis

Excel/Google Sheets

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Amazon Advertising Console

SEMrush

Job description

Overview

We are seeking an experienced and results-driven PPC Manager to oversee and optimize our paid advertising campaigns across multiple platforms, including Google Ads, Amazon Advertising, and social media channels. The PPC Manager will be responsible for developing strategies, managing budgets, analyzing performance data, and ensuring campaigns deliver strong ROI. The ideal candidate has proven expertise in paid media, deep analytical skills, and a passion for driving growth through data-driven marketing.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across platforms (Google, Amazon, Meta, Bing, etc.).
• Manage keyword research, targeting, bidding strategies, and ad copy creation.
• Oversee daily budgets, monitor campaign performance, and adjust strategies in real time.
• Develop and implement strategies to improve quality scores, click-through rates (CTR), and conversion rates.
• Conduct A/B testing on ads, landing pages, and targeting to maximize campaign performance.
• Provide regular reporting on KPIs, insights, and recommendations to stakeholders.
• Collaborate with creative, content, and e-commerce teams to align ads with product launches and promotions.
• Stay current on PPC, SEM, and digital advertising trends, tools, and best practices.
• Manage relationships with external vendors, agencies, or platform representatives as needed.
• Ensure campaigns comply with platform policies and brand guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• 3+ years of experience managing PPC campaigns (Google Ads, Amazon Advertising, or equivalent).
• Strong understanding of keyword research, bidding strategies, and conversion optimization.
• Proficiency with analytics tools (Google Analytics, Amazon Advertising Console, etc.).
• Advanced skills in Excel/Google Sheets for campaign reporting and analysis.
• Experience with PPC tools (e.g., SEMrush, Helium 10, Kenshoo, Skai) a plus.
• Exceptional analytical skills and ability to interpret large datasets into actionable insights.
• Strong organizational and communication skills; ability to manage multiple projects simultaneously.
• Proven track record of improving ROI and scaling campaigns.