PPC & Digital Marketing Coordinator

The Center for Professional Education, Inc. ("CPE INC."); Broomall (PA); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible work from home options

Job summary

The Center for Professional Education, Inc. ("CPE INC.") is looking for a PPC & Digital Marketing Coordinator to manage and enhance our paid advertising campaigns. The ideal candidate should have robust experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn. Responsibilities include optimizing campaigns to drive customer acquisition and ensuring ad strategies align with business goals.

This role offers the possibility of flexible work from home arrangements and a salary based on the candidate's experience.

Qualifications

• At least 5 years of hands-on digital marketing experience on an e-commerce or service operation.
• Strong understanding of performance measurement, conversion tracking, and budget optimization.

Responsibilities

• Manage and optimize paid media campaigns across Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads.
• Own full-funnel paid strategy including campaign planning and budget pacing.
• Monitor performance and make adjustments to improve ROAS, CPA, and conversion rates.
• Create and maintain reporting dashboards and insights.

Skills

Google Ads

Microsoft Advertising

Meta Ads

LinkedIn Ads

Digital marketing

Education

Bachelor’s degree in marketing/business

Tools

GA4

Google Tag Manager

Job description

Company Overview

We are a national provider of continuing professional education (CPE) to CPAs and financial professionals. As a long‑standing member of the National Association of State Boards of Accountancy (NASBA) National Registry of CPE sponsors, we maintain high quality educational products accepted by all state boards of accountancy. Our products are available in multiple delivery modes, including live presentations, webinars and self‑study.

About the Role

CPE Inc. is seeking a results‑driven PPC & Digital Marketing Coordinator to manage and optimize our paid advertising programs across key platforms. This role is responsible for building, launching, and continuously improving campaigns that drive profitable customer acquisition and revenue growth. The ideal candidate can confidently manage Google Ads, Microsoft Ads (Bing), Meta (Facebook/Instagram), and LinkedIn, with a strong understanding of performance measurement, conversion tracking, and budget optimization. This role will work closely with internal stakeholders to ensure ad strategy aligns with business goals, promotional priorities, and seasonal campaign planning.

Education And/or Experience

The ideal candidate will have at least 5 years of hands‑on digital marketing experience on an e‑commerce or service operation. Bachelor’s degree in marketing/business preferred.

Key Responsibilities

• Manage and optimize paid media campaigns across:
• Google Ads (Search, PMax, and Display as applicable)
• Microsoft Advertising
• Meta Ads
• LinkedIn Ads
• Own full‑funnel paid strategy including:
• Campaign planning, buildout, testing, and scaling
• Keyword research, audience targeting, bidding strategy, and budget pacing
• Landing page alignment and conversion rate improvement recommendations
• Monitor performance daily/weekly and make adjustments to improve:
• ROAS, CPA, conversion rate, and revenue
• Lead quality and purchase volume (where applicable)
• Evaluate profitability and shift spend across platforms, campaigns, and product categories based on performance
• Create and maintain reporting dashboards and insights, including:
• Weekly and monthly performance summaries
• Key findings, trends, and optimization recommendations
• Ensure proper conversion tracking and analytics integrity using:
• GA4 and Google Tag Manager
• Platform conversion tracking
• Troubleshooting tracking issues and discrepancies

Salary and Benefits

Salary will be determined based upon the candidate’s background and experience. Flexible work from home options available.