Performance Marketing Specialist

Ecosylantech Solutions; United States; Remote; USD 70.000 - 100.000; Vollzeit

Zusammenfassung

Ecosylantech Solutions seeks a data-driven Paid Advertising & Lead Generation expert to plan, launch, and optimize campaigns across Meta Ads and Google Ads for US-based clients.

You will drive lead generation, test creatives and landing pages, and optimize budgets while coordinating with content and design teams to ensure client brand compliance.

Qualifikationen

• Experience planning, launching, and managing paid campaigns.
• Lead generation for US-based clients and inquiries.
• Ability to test creatives, copy, and landing pages.
• Experience with budgeting and optimization.
• Familiarity with tracking and analytics tools.
• Knowledge of local service industries.

Aufgaben

• Plan, launch, and manage campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Generate qualified leads, inquiries, calls, and appointment bookings for US-based clients.
• Develop and test ad creatives, copy, offers, audiences, and landing pages.
• Optimize campaigns to improve lead quality and reduce cost per lead.
• Set up location-based campaigns targeting cities, ZIP codes, and service areas in the United States.
• Track conversions using GTM, GA4, Meta Pixel, and other relevant tools; analyze performance.
• Prepare weekly updates and monthly reports for clients; coordinate with content and design teams.

Kenntnisse

US-based clients

Local service marketing

Landing-page optimization

CRM integration

Local SEO

Google Ads certified

Meta certifications

Tools

Google Tag Manager

GA4

Meta Pixel

Jobbeschreibung

Role & responsibilities

1. Paid Advertising & Lead Generation

• Plan, launch, and manage campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Generate qualified leads, inquiries, calls, and appointment bookings for US-based clients.
• Develop and test ad creatives, copy, offers, audiences, and landing pages.
• Optimize campaigns to improve lead quality and reduce cost per lead.

2. Audience & Geographic Targeting

• Set up location-based campaigns targeting specific cities, ZIP codes, and approved service areas in the United States.
• Research customer demographics, interests, search intent, and buying behavior.
• Develop strategies for local businesses and home-service industries.

3. Tracking & Analytics

• Set up and monitor conversion tracking using Google Tag Manager, GA4, Meta Pixel, and other relevant tools.
• Track form submissions, phone calls, qualified leads, and conversions where technically supported.
• Analyze campaign performance and recommend data-driven improvements.

4. Budget & Campaign Optimization

• Manage advertising budgets efficiently.
• Monitor CPC, CTR, CPL, conversion rates, and cost per acquisition.
• Conduct A/B testing and optimize campaigns based on measurable results.
• Prepare weekly performance updates and monthly reports for clients.

5. Client Coordination

• Work with the content, design, and account management teams.
• Coordinate campaign requirements and provide actionable performance insights.
• Follow client brand guidelines and advertising policies.

Preferred candidate profile

• Experience with US-based clients.
• Experience in home services, cleaning services, real estate, healthcare, or other local service businesses.
• Knowledge of landing-page optimization and CRM integration.
• Experience with Google Business Profile and local SEO.
• Relevant Google Ads or Meta certifications.