Segment Marketing Manager – HVAC-R Growth & GTM

MSA, The Safety Company; Cranberry Township (Butler County); Hybrid; USD 90,000 - 130,000; Full time

Job summary

MSA Safety is seeking a marketing leader to own the go-to-market strategy for HVAC-R products and solutions in the NNA market. You will work with Sales, Marcom, and external partners to craft compelling content and drive revenue through innovative solutions and strong technical support.

The role requires building market intelligence, guiding product launches, and aligning activities with Sales, CX & Service, Operations, and Finance to ensure growth and market presence.

Qualifications

• Bachelor's degree in Marketing, Engineering, Business Administration or related discipline.
• MBA preferred; if MBA is not held, demonstrated exposure to high level business management fundamentals via real-life roles.

Responsibilities

• Own the go-to-market strategy for HVAC-R products and solutions within the NNA Market.
• Collaborate with Sales, Marcom and External Partners to drive revenue through customer-facing activities and strong technical support.
• Develop content and materials for successful sales initiatives, including technical literature, web content and trade show properties.
• Keep a real-time pulse on market conditions and trends through market research and data analysis.
• Own the local execution of the new product launch plan as it applies to the segment.
• Develop and implement growth strategies and demand creating activities.
• Collaborate with Sales, CX & Service, Operations, Product Management and Finance for alignment of activities.

Education

Bachelor's Degree in Marketing, Engineering, Business Administration or related discipline

MBA

Job description

MSA Safety is seeking a marketing leader to own the go-to-market strategy for HVAC-R products and solutions in the NNA market. You will work with Sales, Marcom, and external partners to craft compelling content and drive revenue through innovative solutions and strong technical support.

The role requires building market intelligence, guiding product launches, and aligning activities with Sales, CX & Service, Operations, and Finance to ensure growth and market presence.