Stand out for this role — generate a tailored resume and cover letter in about a minute.
Jobtailor in Cary, IL is seeking a Product Marketing Manager to translate customer, market, and competitive insights into product and business recommendations.
You will partner with R&D, Marketing, Clinical, and Commercial teams, conduct market research, analyze data, and lead new product development through launch with solid ROI and pricing strategies.
4+ years of experience and a bachelor’s degree are required; 3x weekly office presence is expected.
Drive portfolio strategy by translating customer, market, and competitive insights into product and business recommendations
Partner cross-functionally with R&D, Marketing, Clinical, and Commercial teams
Conduct market, customer, patient, and competitive research
Analyze qualitative and quantitative data to inform business decisions, market opportunities, forecasting, and performance measurement
Lead and support new product development initiatives throughout the product development and launch process
Develop financial business cases, ROI analyses, and funding recommendations
Create launch plans, evidence-generation strategies, publications, and messaging aligned with product value and clinical outcomes
Develop and execute product lifecycle management strategies
Evaluate customer acquisition and retention opportunities and market expansion potential
Develop pricing strategies
Support sales enablement tools, channel communications, and marketing resources
Leverage organizational capabilities and strategic assets to maximize product performance, launch effectiveness, and business impact
Demonstrates expertise in product lifecycle management, market analysis, and strategic planning to drive product performance and business impact. Proficient in developing financial business cases and pricing strategies while collaborating cross-functionally to support product development and launch initiatives.