Podcast Insights Analyst: Audience & Ad Research

Red Seat Ventures; New York (NY); On-site; USD 35,000 - 50,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance

401(k) plan

Paid time off

Job summary

Red Seat Ventures seeks a curious, detail-oriented Research Analyst to tell the story of podcast and creator audiences and demonstrate advertising value across our portfolio.

You will translate audience research and campaign data into insights for advertiser proposals, campaign evaluation, and renewals, gaining hands-on experience with podcast audience measurement, brand lift studies, and attribution while connecting objectives to measurable results.

Qualifications

• Approximately 1-2 years of relevant experience in media research, advertising analytics, consumer insights or a related field.
• Strong quantitative and analytical skills, with close attention to data quality and accuracy.
• Proficiency in Excel, including formulas, pivot tables and charts, and the ability to create clear PowerPoint presentations.
• Strong written and verbal communication skills, including the ability to explain what findings mean for a business question.
• Foundational understanding of survey research, sample sizes, comparisons and advertising performance metrics.
• Strong organization and follow-through, with the ability to balance recurring assignments and time-sensitive requests.
• Interest in podcasts, digital creators, audience behavior and advertising effectiveness.
• Curiosity, resourcefulness and a willingness to learn new tools and methodologies.

Responsibilities

• Develop audience profiles that highlight listeners' demographics, interests, purchasing behaviors and relevance to prospective advertisers.
• Use syndicated research, audience data and marketplace intelligence to support sales proposals, advertiser requests and competitive positioning.
• Track podcast consumption, creator trends and competitive advertising activity to identify opportunities for our sales teams.
• Maintain recurring reports, research databases and presentation materials, ensuring accuracy and documenting sources.
• Support the design and execution of custom surveys and brand lift studies, including questionnaire review, fieldwork tracking and analysis.
• Help evaluate campaign results against advertiser objectives, including awareness, favorability, consideration, purchase intent and behavioral response.
• Assist with attribution reporting to understand website visits, conversions and other advertiser outcomes associated with podcast campaigns.
• Create clear campaign recaps, charts and case studies that explain findings, highlight limitations and identify useful recommendations.
• Translate research insights, audience behavior and industry trends into compelling sales presentations and marketing initiatives that demonstrate RSV's value to advertisers.
• Partner with the research lead in client-facing meetings to present research findings and communicate key insights that inform ad sales strategies and client recommendations.

Skills

Excel

PowerPoint

Data analysis

Communication

Survey research

Data quality

Podcast advertising familiarity

Time management

Education

Bachelor's degree or equivalent

Tools

PowerPoint

Job description

Red Seat Ventures seeks a curious, detail-oriented Research Analyst to tell the story of podcast and creator audiences and demonstrate advertising value across our portfolio.

You will translate audience research and campaign data into insights for advertiser proposals, campaign evaluation, and renewals, gaining hands-on experience with podcast audience measurement, brand lift studies, and attribution while connecting objectives to measurable results.