Product Manager Graduate: AI-Driven Search Ads

TikTok; San Jose (CA); On-site; USD 123,000 - 184,000; Full time

Job summary

TikTok is seeking a Product Manager Graduate for Content and Service in San Jose to shape advertiser experiences in the Search Ads domain. You will own metrics analysis, define roadmaps, and collaborate with global teams across R&D, design, data science, and sales.

The role requires a CS degree, fluency with AI tools, and bilingual English/Chinese communication. Base pay ranges from $122,574 to $184,000 annually, with competitive benefits.

Qualifications

• Bachelor's degree in computer science or related field.
• Proficient in leveraging AI tools for data analysis.
• Understand clients' measurement metrics and budget logic.
• Understand team business and core products; update weekly reports.
• PM experience in Ads, Search, AI or LLM domains.
• PM experience in Traffic Strategy, Ad Delivery or Ad Format.
• Proficiency in Chinese and English for global collaboration.

Responsibilities

• Own search ads metrics analysis and advertiser performance deep-dives.
• Diagnose delivery-funnel pain points and optimize recall, ranking, and bidding models; apply LLM/AI to query understanding, intent matching, and creative generation, with clear evaluation standards.
• Define product plans, priorities, and roadmaps against business goals; align partner teams and ensure delivery, identifying where new AI capabilities can step-change advertiser efficiency.
• Support GTM through data analysis, user feedback, and requirement collection.
• Drive execution with cross-regional R&D, design, data science, operations, and sales teams; own data monitoring, weekly reports, and core dashboards, leveraging AI tooling to scale analysis.

Skills

AI tools for data analysis

English & Chinese proficiency

Cross-functional collaboration

Understanding ads & metrics

Education

Bachelor's degree in Computer Science or related field

Tools

LLM tooling

Data monitoring dashboards

Job description

TikTok is seeking a Product Manager Graduate for Content and Service in San Jose to shape advertiser experiences in the Search Ads domain. You will own metrics analysis, define roadmaps, and collaborate with global teams across R&D, design, data science, and sales.

The role requires a CS degree, fluency with AI tools, and bilingual English/Chinese communication. Base pay ranges from $122,574 to $184,000 annually, with competitive benefits.