PLG Growth Marketing Manager (Contractor Onboarding)

Canals; New York (NY); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Remote work flexibility

Opportunities for impact

Team development and culture

Job summary

Canals, located in New York, NY, is seeking a Product Marketing Manager to drive product-led growth specific to contractors. In this role, you’ll design onboarding experiences, optimize the user journey, and develop messaging for contractor-facing products.

The ideal candidate will have 3–5 years of product marketing experience, a strong data background, and excellent communication skills. You will collaborate with various teams to enhance contractor adoption and grow this key market segment.

Qualifications

• 3–5 years experience in product marketing.
• Hands-on experience with product-led growth.
• Strong data fluency and analytical skills.

Responsibilities

• Design and optimize onboarding flows.
• Develop in-product messaging and prompts.
• Run experiments to improve user conversion.

Skills

Product marketing experience

Onboarding flows design

Data fluency

Written and verbal communication

Cross-functional collaboration

Proactivity

Job description

Canals, located in New York, NY, is seeking a Product Marketing Manager to drive product-led growth specific to contractors. In this role, you’ll design onboarding experiences, optimize the user journey, and develop messaging for contractor-facing products.

The ideal candidate will have 3–5 years of product marketing experience, a strong data background, and excellent communication skills. You will collaborate with various teams to enhance contractor adoption and grow this key market segment.