Remote PLG Growth Marketing Lead

IBM; Boston (MA); Remote; USD 158,000 - 296,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan

Paid time off

Job summary

IBM is seeking a Head of Product Led Growth Marketing to lead a multidisciplinary growth team and optimize the PLG strategy from acquisition to high-value conversions. You will collaborate with Product, Marketing, Sales, Data Science, and Engineering to improve signup quality, funnel conversion, and downstream revenue impact.

You will design measurement frameworks, lead experimentation, and translate performance insights into strategic investments.

Qualifications

• 8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on product-led growth, funnel optimization, experimentation, and revenue impact.
• 2+ years in a leadership role managing high-performing teams.
• Strong analytical and problem-solving skills with strategic thinking; experience diagnosing funnel issues and translating analysis into decisions.
• SQL required, with experience in Hex, Tableau, Amplitude, BigQuery, or similar platforms preferred.

Responsibilities

• Define and optimize PLG growth strategy across the full funnel—from acquisition through high-value conversion; balance efficiency, quality, and scale across channels, programs, and experiments.
• Recruit, mentor, and manage a multidisciplinary growth team; foster a culture of high-velocity experimentation and learning.
• Evaluate paid and organic channels; translate insights into investment decisions; test and scale programs including AEO.
• Establish metrics and analytical frameworks to assess funnel health, cohort behavior, and long-term value; lead a disciplined testing agenda.
• Design and optimize the product-led sales handoff; align GTM strategy across product, marketing, and sales.
• Partner with Product and Engineering to integrate AI-driven evaluation/personalization and intelligent automation into growth workflows.

Skills

8+ years in PM/growth

Lead a team

SQL

Hex

Tableau

Amplitude

BigQuery

Education

Bachelor's Degree

Master's Degree

Tools

Hex

Tableau

Amplitude

BigQuery

Job description

IBM is seeking a Head of Product Led Growth Marketing to lead a multidisciplinary growth team and optimize the PLG strategy from acquisition to high-value conversions. You will collaborate with Product, Marketing, Sales, Data Science, and Engineering to improve signup quality, funnel conversion, and downstream revenue impact.

You will design measurement frameworks, lead experimentation, and translate performance insights into strategic investments.