Player Development Manager

Sam's Town Hotel & Casino, Shreveport; Shreveport (LA); On-site; USD 65,000 - 90,000; Full time

Job summary

Boyd Gaming Corporation in the United States seeks a marketing leader to assist in creating player development programs that acquire and retain guests, and to provide strategic direction for hospitality and players club staff to boost gaming revenue.

The role involves developing strategic marketing plans, managing acquisition programs, training staff, overseeing staff performance, ensuring compliance, and representing the company in PR and marketing efforts to grow business.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field required.
• 5–7 years of marketing management experience, casino marketing experience a plus.
• Strong organizational and communication skills required.
• Proficient in MS Office products.

Responsibilities

• Assist in the development of player development programs to acquire and maintain guests and loyalty.
• Provide strategic leadership and direction for hospitality and players club staff to increase gaming revenue.
• Develop short and long-range strategic marketing plans with measurable goals and budgets.
• Maintain acquisition programs to recruit high-level players through direct marketing, promotions, referrals, and events.
• Train hospitality staff on programs for rated players and communicate ratings to staff.
• Manage performance of hospitality staff and players club including hiring, scheduling, development, evaluation and discipline.
• Ensure compliance with gaming regulations, company policies and procedures.
• Issue complimentary services per policy and monitor practices.
• Review player issues with hosts and club staff to ensure guest satisfaction and compliance.
• Represent the company in public relations and marketing efforts to generate new and repeat business.

Skills

Organizational skills

Communication skills

Education

Bachelor's Degree in Marketing, Advertising, or related field

Tools

MS Office

Job description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

Responsible for assisting in the creation of player development programs that acquire and maintain new and existing business and guest loyalty. Provide strategic leadership and direction for the hospitality and players club staff to increase overall gaming revenue.

• Assist in the development of short and long range strategic marketing plans that establish measureable goals and objectives for the player development department utilizing the budget
• Maintain acquisition programs that are responsive to changes in the current market that recruit high-level players through various direct sales activities (i.e. direct marketing, promotions, referrals, on/offsite events and personal contact).
• Provide training on programs for hospitality staff that are specifically geared towards rated players by creating profiles that communicate such ratings to the hospitality staff.
• Manage performance of hospitality staff and players club including hiring, scheduling, development, evaluation and discipline.
• Ensure compliance with gaming regulations, company policies and procedures within the department.
• Issue complimentary services consistent with company policy and monitor all practices.
• Review player issues with host and club staff to ensure the highest level of guest satisfaction and procedural compliance.
• Respond to guest special requests or complaints and create resolution.
• Represent the company in public relation and marketing efforts, generating new and repeat business and helping to re-affirm the goals and objectives of the company

Qualifications

Bachelor's Degree in Marketing, Advertising, or related field.

5 to 7 years marketing management experience with casino marketing experience a plus (+).

Strong organizational and communication skills.

Proficient in MS office products.

Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.

Additional Information

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.